"Bäck, Lotta" - Selaus tekijän mukaan Yrkeshögskolan Arcada
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Digital Brand Management: A Company and Consumer Perspective
Bäck, Lotta; Ingman, Edward; Lalwani, Dilip; Müller, Marie; Sørensen-Behm, Caroline; Rosenbröijer, Carl-Johan (Yrkeshögskolan Arcada, 2018)The branding of a business is increasingly done through digital channels, mainly social media. In this paper, Digital Brand Management is explored from a company and consumer perspective and analyzed based on five case ... -
The key travel motivations of Swedish young adult travellers. : Case study: How to attract this target group to Turku?
Bäck, Lotta (Yrkeshögskolan Arcada, 2018)The aim of this study was to conduct a market research on Swedish young adults, aged 18-35, and living in the Stockholm region. This limitation was made based on the case company’s target areas. The purpose of the market ...

