"Biaudet, Sofie" - Selaus tekijän mukaan Yrkeshögskolan Arcada
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Influencer Marketing as a Marketing Tool : The process of creating an Influencer Marketing Campaign on Instagram
Biaudet, Sofie (Yrkeshögskolan Arcada, 2017)Due to the digitalization consumers are becoming more educated as media users and more critical of commercial messages. It is getting nearly impossible for brands to stand out among the crowd of advertisers, why many turn ...
