KoulutusalaYrkeshögskolan ArcadaLiiketalous, hallinto ja markkinointi
Viitteet 1-20 / 1415
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A Case Study for improving a Travel’s Company Digital Marketing activities
(2021)The rapid growth of the online travel industry and the travel purchasing behavior of consumers requires a new way for managing the increasing number and quality of tourism traffic. Undoubtedly, with the exponential growth ... -
A case study on improving invoice processing at Vexve Oy
(2023)The thesis was commissioned by Vexve Oy to improve their purchase and travel invoice handling processes. The solution used by the company to import purchase invoices, Basware’s Cloudscan 2.0, was going to enter end of life ... -
A comparison of advertisement in print and online - An eye tracking study of a magazine : Case study: Juoksija-lehti
(2020)This thesis compares how readers view the advertisement in a Finnish running magazine’s (Juoksija-lehti) print version and digital version. The two magazine formats have identical layout. The study also has the additional ... -
A digital marketing plan for a B2B company. Case: Carlo Casagrande & Co Oy
(2023)The title of the thesis is: A digital marketing plan for a B2B company. Case: Carlo Casagrande & Co Oy. Digital marketing becomes more and more important and trendy all the time for a big branch of companies in different ...Rajoitettu käyttöoikeus / Restricted access / Tillgången begränsad -
A financial comparison: Fast fashion versus sustainable fashion : Case study: The H&M Group and Marimekko
(2023)This thesis is conducted with the purpose of analyzing if there is any difference between fast fashion and more sustainable fashion from a financial perspective. The study is conducted on the two case companies The H&M ...Rajoitettu käyttöoikeus / Restricted access / Tillgången begränsad -
A Qualitative study of Possible Drivers and Barriers to Consumer Adoption of Open Banking Services
(2020)This qualitative study aims to generate insights on the possible drivers and barriers for con-sumer adoption of open banking third-party provider services, so-called challenger bank services. It addresses one research ... -
A study of an international product launch in the Nordics
(2021)The launch of a product is one of the key drivers for a company to gain top performance and at the same time it is the most costly phase of any product development. The processes of product launch have been researched well, ... -
A Study of Customer Retention
(2019)Tässä opinnäytetyössä tutkitaan asiakaspysyvyyttä esimerkkiyrityksen kautta. Opinnäytetyön tavoitteena on määrittää pääasialliset syyt, jotka johtavat asiakaspoistumaan. Opinnäytetyön tutkimusosuus on toteutettu laadullisena ... -
A Study on Airlines’ Marketing Messages in the Middle of Covid-19
(2021)This thesis investigates Covid-19-related marketing messages published by four European airlines: Finnair, Norwegian, KLM, and Lufthansa. This thesis aims to study and analyze the marketing messages published on Instagram ... -
ABC analysis in a company within the technical industry. Case study for a Company
(2022)The aim of the research is to help the client company to find out how they can optimize the inventory for selected products and still maintain a good customer service level. The client company is an electronic material ... -
ABC-analys för Celsa-Steelservice Oy : En manual
(2021)Detta arbete har utförts på beställning av Celsa Steelservice Oy. Företaget har haft svårigheter med sin kostnadskalkylering, därav har syftet varit att uppdatera kalkylerna samt att dokumentera kalkylernas och affärssystemets ... -
ABC-analys för Interbrands
(Arcada - Nylands svenska yrkeshögskola, 2010)Lagring är en viktig del i företag och kräver noga planering. Det är viktigt att företag utnyttjar ett totalkostnadstänkande. En ABC analys används för att balansera lager nivåer och efterfrågan eller möjligtvis lagringskostnad ... -
Accessible Tourism: people with disabilities.
(2022)This Bachelor thesis was prepared for the fulfillment of the educational standard of Arcada University of Applied Sciences. The aim of this paper was to achieve a main goal which is to discover the importance of online ...Rajoitettu käyttöoikeus / Restricted access / Tillgången begränsad -
Accuracy of Measurements of Eye-Tracking of a human perception on the screen
(Arcada - Nylands svenska yrkeshögskola, 2014)Abstract: A particular study is a part of the project “Visual Impact” held a t Arcada UAS. The eye-tracking technology is used to track the eye movements by recording fixations and saccades within the time of the test. The ... -
Action research to evaluate and improve IT Incident Management in the case company through Business Process Management methods
(2022)This action research using mixed research methods aims to establish understanding of the case company’s current incident management monitoring and to improve it and related processes in the IT department. First the research ... -
Added value in residential real estate development & marketing – case study
(2021)Residential real estate development is a business of few with huge upscale with proper actions and possibility to lose everything with wrong steps. Large companies are less interested in small or medium-sized real estate ... -
Adoption of Augmented reality solutions in field engineering and maintenance: Drivers and barriers for organizations
(2020)The aim of this study is to identify drivers and barriers of the adoption of AR solutions for organizations in field engineering and maintenance in Finland. The structure of the thesis is consistent of the literature review ... -
Adoption of EBPP by DNA: Are Customers Satisfied?
(Yrkeshögskolan Arcada, 2015)Customer satisfaction is important for any type of business. Today’s world is changing with introduction of new systems and technologies. Many companies are adopting computer and internet based systems. One of recently ... -
The Adoption of the IFRS in the United States Capital Markets and its Impact on the Consolidated Financial statements of American Multinational Corporations
(Yrkeshögskolan Arcada, 2018)As Globalization continue to shape the world and making it one small village .the financial world has not been left behind in its quest to be integrated as a universal language. The purpose of this paper is to make a ... -
Adoption of voice technology: a qualitative study of Finnish consumers
(2022)The objective of the study is to identify and find drivers and barriers to adoption of voice technology amongst Finnish consumers. A research framework based on different technology adoption behavioural theories, in ...