"bid optimization" - Selaus asiasanan mukaan Yrkeshögskolan Arcada

    • Bid Shading In First-Price Real-Time Bidding Auctions 

      Tilli, Tuomo (2019)
      Online advertisements can be bought through a mechanism called real-time bidding (RTB). In RTB the ads are auctioned in real time on every page load. The ad auctions can be second-price or first-price auctions. In ...