"chocolate" - Selaus asiasanan mukaan Yrkeshögskolan Arcada
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Which factors influence consumer decision making when purchasing a chocolate bar in Helsinki and whether or not sustainable chocolate labelling influences product choice: Millennial and Generation Z consumers.
(2023)Sustainable chocolate labelling aims to help consumers make organic and fair choices. This study examines the impact of various factors on the decision making of Gen Z and Millennial consumers, including sustainable ...
