"consumers" - Selaus asiasanan mukaan Yrkeshögskolan Arcada
Viitteet 1-12 / 12
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A study of an international product launch in the Nordics
(2021)The launch of a product is one of the key drivers for a company to gain top performance and at the same time it is the most costly phase of any product development. The processes of product launch have been researched well, ... -
An analysis of visual attention of Finnish consumers (20-28 year olds) on coffee packaging using eye-tracking device : examining the influence of sustainability related labels.
(2024)Packaging is an important tool to communicate with the customer and build a brand image. This study examines visual attention of young Finnish consumers towards coffee packaging, specifically addressing the question whether ... -
Autonomous Vehicle Acceptance Among Young Drivers in Georgia (U.S. state) and its Potential Implications in Customer Segmentation
(2023)The adoption of fully autonomous vehicles (FAVs) holds great promise for revolutionizing transportation systems worldwide. However, understanding the acceptance and potential implications of AVs among different customer ... -
Case study : Satisfaction of customers of Fitness Center X with services provided during the Covid-19 pandemic
(2022)This quantitative study, conducted as an online questionnaire, investigated the satisfaction of the Fitness Center X´s members during the covid-19 pandemic. Three research questions were addressed in this study: The first ... -
Challenges of COVID-19 on the e-commerce processes of a major retailer
(2021)The COVID-19 pandemic altered consumer behaviour and accelerated the expansion of e-commerce. It has made a broad spectrum of products available to customers from their homes and allowed firms to keep operating despite ... -
Consumer Behaviour and Social Movements: Consumer Activism in Brazil and Finland
(2021)The aim of this study was to compare consumer behaviour, engagement in social causes and consumer activism between Brazil and Finland. The study investigated the influence of social engagement on consumers activism in ... -
Consumer Engagement in CSR of Big Finnish Companies
(2021)This thesis studies how big Finnish companies engage consumers in their corporate social responsibility (CSR). The aim of the study additionally included researching what benefits, challenges and possibilities companies ... -
Consumer motivation to shop groceries online - a focus group study
(2022)The main purpose of this study is to explore Finnish consumers’ motivations to shop groceries online. The Covid-19 pandemic has pushed many consumers to buy groceries online, which has resulted in an increased adoption of ... -
Ethics and Marketing Strategies Towards Children
(2022)The question of whether children should directly be marketed to as a consumer group, and the extent of its ethics, has been a long-held debate over the years among psychologists, marketers, researchers and even parents. ... -
Finnish Luxury Fashion Consumption: a Customer Perspective
(2021)The purpose of this research is to understand and define Finnish luxury fashion consumption from a customer perspective. The study examines consumer behavior, attitude, motivation, and perception as core concepts that ... -
The effect of brand function if an advertisement fails: One minute and 49 seconds that cost $8 billion
(2021)This research investigates the effect of brand functions as defined by Jean-Noël Kapferer on advertising, focusing on a poorly received advertising campaign. The material was sourced from YouTube for the advertisement: ... -
Which factors influence consumer decision making when purchasing a chocolate bar in Helsinki and whether or not sustainable chocolate labelling influences product choice: Millennial and Generation Z consumers.
(2023)Sustainable chocolate labelling aims to help consumers make organic and fair choices. This study examines the impact of various factors on the decision making of Gen Z and Millennial consumers, including sustainable ...











