"customer loyalty" - Selaus asiasanan mukaan Yrkeshögskolan Arcada
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Customer Churn Prediction in Computer Security Software
(2019)One of the most valuable assets of any company is its customer; hence it is vital for a company to focus on customer retention strategy by its advantage over customer acquisi- tion. Customer churn prediction is a tool for ... -
Customer Satisfaction- Case study : HR Transport Agency.
(2020)The objective of this research was to measure and assess the level of customer satisfaction for HR Transport Agency, to reveal problems that customers have come across and seek ways to improve products and services for ... -
How digitalization has affected the importance of customer loyalty and the nature of customer loyalty programs : Case Study: Developing Case Company X's customer loyalty program
(2020)In recent years, digitalization has introduced significant changes and great challenges in the retail industry, making it one of the biggest game changers in the field of customer loyalty marketing. Therefore, the aim of ... -
In-app marketing tools in food delivery platforms; Case: Finnish delivery platforms
(2023)The growth of the food-delivery business has made food-delivery platforms (FDPs) a crucial sales and marketing channel for restaurants. This thesis investigates the in-app marketing tools available in FDPs and their impact ...Rajoitettu käyttöoikeus / Restricted access / Tillgången begränsad -
Neuroscience as a Tool to Increase Customer Loyalty
(2020)This thesis aimed to explain and observe how neuroscience could be used in order to improve customer loyalty. To answer the research questions, the research focused on observing customers, employees and the customer loyalty ... -
Sustaining Parental Loyalty in Repeat Participation of Youth Exchange Programs: A Study of Factors that Promote Repeat Participation in Sending Multiple Children with a Non-Profit Organization in Finland
(2023)The aim of this research is to investigate factors that contribute to parental loyalty in repeat participation in youth exchange programs. Through purposive sampling and semi-structured interviews, the study analyzed the ...




