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How digitalization has affected the importance of customer loyalty and the nature of customer loyalty programs : Case Study: Developing Case Company X's customer loyalty program
In recent years, digitalization has introduced significant changes and great challenges in the retail industry, making it one of the biggest game changers in the field of customer loyalty marketing. Therefore, the aim of ...
The Feeling of Immersion in Location-Based Augmented Reality Setting : Case: City Stories Helsinki
The market of virtual technologies (Augmented, Mixed and Virtual Reality) is anticipated to grow exponentially. Technological development and high-speed 5G mobile connections will accelerate the growth within the next few ...