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Investigating Marketing Strategies
(2020)
This thesis aims to explore digital marketing strategies of a beauty brand Glossier, to gain a clear understanding of their marketing activity and connect that to gaining brand trust. Therefore, the research question is ...
The Feeling of Immersion in Location-Based Augmented Reality Setting : Case: City Stories Helsinki
(2019)
The market of virtual technologies (Augmented, Mixed and Virtual Reality) is anticipated to grow exponentially. Technological development and high-speed 5G mobile connections will accelerate the growth within the next few ...
How digitalization has affected the importance of customer loyalty and the nature of customer loyalty programs : Case Study: Developing Case Company X's customer loyalty program
(2020)
In recent years, digitalization has introduced significant changes and great challenges in the retail industry, making it one of the biggest game changers in the field of customer loyalty marketing. Therefore, the aim of ...
Marketing Plan for DigiPoni Oy
(2023)
This research aimed to create a marketing plan for DigiPoni Oy (Dipo) which is a fairly new company selling tailored marketing and digitalization services for small and mid-sized businesses. The research question focused ...
Solutions to Organic Growth Enablement through Capital Allocations : Case Study: Management Utilities Srl
(2020)
This study evaluates the strongest capital allocations which could help the case company (involved in the business simulation industry) to achieve accelerated organic growth. The thesis is divided into theoretical framework ...
Added value in residential real estate development & marketing – case study
(2021)
Residential real estate development is a business of few with huge upscale with proper actions and possibility to lose everything with wrong steps. Large companies are less interested in small or medium-sized real estate ...