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An analysis of online attraction and user experience on an e-commerce website
The purpose of this study was to use an eye-tracking device alongside respondent interviews to explore the user experience and visual attention of Finnish consumers on the redesigned e-commerce website Byggmax.fi. Based ...
Web usability constraints online users encounter when booking travel products
Doing business online today is becoming more challenging than ever. One reason for this is that some firms rely on its online selling platform or builds one to support its brick-and-mortar shop. However, as technology use ...