Viitteet 1-4 / 4
Exploring showrooming behavior in electronics and clothing retail
(Yrkeshögskolan Arcada, 2019)
Working Papers Presented in Arcada on R&D Day June 4, 2014
The Department of Business and Analytics in Arcada University of Applied Sciences arranged a R&D Day seminar on June 4,2014. Five working papers presented in this seminar are published in this report.
Impact of in-store technology on the consumer shopping process – a field experiment with a smart cart
(Yrkeshögskolan Arcada Ab, 2016)
An in-store experiment in a Finnish supermarket was conducted to measure the impact of a smart cart device on the consumer shopping process. The experiment consisted of research subjects choosing five previously determined ...
Young consumers’ tendency to use a smartphone as decision-support inside clothing stores
(Yrkeshögskolan Arcada Ab, 2017)
This study explores young consumers’ tendency to use a smartphone to support decisions in a clothing store. A cluster analysis is conducted based on results from a student survey. The findings generated three tentative ...