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Digital Brand Management: A Company and Consumer Perspective
(Yrkeshögskolan Arcada, 2018)
The branding of a business is increasingly done through digital channels, mainly social media. In this paper, Digital Brand Management is explored from a company and consumer perspective and analyzed based on five case ...
Impact of in-store technology on the consumer shopping process – a field experiment with a smart cart
(Yrkeshögskolan Arcada Ab, 2016)
An in-store experiment in a Finnish supermarket was conducted to measure the impact of a smart cart device on the consumer shopping process. The experiment consisted of research subjects choosing five previously determined ...
Young consumers’ tendency to use a smartphone as decision-support inside clothing stores
(Yrkeshögskolan Arcada Ab, 2017)
This study explores young consumers’ tendency to use a smartphone to support decisions in a clothing store. A cluster analysis is conducted based on results from a student survey. The findings generated three tentative ...
Working Papers Presented in Arcada on R&D Day June 4, 2014
The Department of Business and Analytics in Arcada University of Applied Sciences arranged a R&D Day seminar on June 4,2014. Five working papers presented in this seminar are published in this report.