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Developing the concept for an affiliate shopping site: a case study : Defining the customer segment acquisition and pricing strategy for a two-sided platform
(Arcada - Nylands svenska yrkeshögskola, 2015)
The aim of the thesis is to complete the business plan for an affiliate shopping site, which goes under the working title of Sopimo. The research question is to find out, what kind of a revenue strategy is profitable, ...
Content Marketing Practices in Finland
(Yrkeshögskolan Arcada, 2016)
The purpose of this study is to draw attention to increasingly important business phenomenon of content marketing. This paper defines content marketing, identifies its key elements and phases, and explores content marketing ...