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Analysing Instagram Posts and Consumer Engagement
(2019)
Social media platforms offer companies a good way to be connected to consumers and potential customers. Because social media is such a big part of the daily life of people, it is an effective way for brands to reach people, ...
Perceptions of Online photos - a focus group study with young consumers
(2021)
The purpose of this study is to identify young consumers’ (18-26 years of age) perceptions of product photos on online platforms such as Instagram. In this thesis, the main focus is to identify what are the elements of a ...