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Investigating Marketing Strategies
(2020)
This thesis aims to explore digital marketing strategies of a beauty brand Glossier, to gain a clear understanding of their marketing activity and connect that to gaining brand trust. Therefore, the research question is ...
How digitalization has affected the importance of customer loyalty and the nature of customer loyalty programs : Case Study: Developing Case Company X's customer loyalty program
(2020)
In recent years, digitalization has introduced significant changes and great challenges in the retail industry, making it one of the biggest game changers in the field of customer loyalty marketing. Therefore, the aim of ...
Solutions to Organic Growth Enablement through Capital Allocations : Case Study: Management Utilities Srl
(2020)
This study evaluates the strongest capital allocations which could help the case company (involved in the business simulation industry) to achieve accelerated organic growth. The thesis is divided into theoretical framework ...