Haku
Viitteet 1-4 / 4
Consumer online shopping behavior affected by influencer marketing - with a focus on sustainability
(2019)
The purpose of this case study is to gain knowledge about the clothing business online and how the influencer marketing affects consumers’ online shopping behavior and purchase decisions. How the marketing methods that ...
Analysing Instagram Posts and Consumer Engagement
(2019)
Social media platforms offer companies a good way to be connected to consumers and potential customers. Because social media is such a big part of the daily life of people, it is an effective way for brands to reach people, ...
Exploring showrooming behavior in electronics and clothing retail
(Yrkeshögskolan Arcada, 2019)
Changing Behavioral Patterns in Grocery Shopping in the Initial Phase of the Covid-19 Crisis—A Qualitative Study of News Articles
(Scientific Research Publishing, Inc., 2020)