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B2B Influencer Marketing : What to consider for a more efficient strategy and measurement of ROI
(2020)
Direct advertising is simultaneously becoming more expensive and losing its effectiveness. Influencer marketing has been a widely used approach in B2C to engage the target group, and with positive outcomes. In the B2B ...
Starbucks Loyalty Reward application in Vietnam – identifying the impact of the app on Starbucks’ customers in Vietnam using the technology acceptance model
(2020)
The subject of this research thesis involves the newly launched Starbucks’ Application in Vietnam, a developing market, to see whether it can create an enhancing customer effect on Starbucks’ customers.
Based on the ...
Social Media Marketing On Instagram : Case study : company X
(2020)
This master thesis was based on a case study, a small entrepreneur and part-time photographer. Company X uses Instagram as a platform and tool, though has not yet succeeded in achieving the desired end-result from the use, ...
Development of a social media marketing plan : Case study Superson Oy
(2020)
Kyseinen opinnäytetyö on kirjoitettu toimeksiantona Superson Oy:lle, joka on keskisuuri markkinointiviestintätoimisto. Supersonin kaksi toimistoa sijaitsevat Helsingissä ja Singaporessa. Tutkimuksen tavoite oli kehittää ...
Digital Marketing Plan for a Mobile Application
(2020)
Todoo is an invention of a mobile application that collects events and activities on one platform providing an effortless way for users to search something to do for themselves. The success of the mobile application depends ...
An analysis of Facebook posts
(2020)
Nowadays social media takes an important role in building brands. Social media Marketing has become the strong tool in Marketing strategy for businesses. This study investigates which content types and media types a company ...
Targeting improved Lead qualification process
(2020)
Lead Qualification is an established approach, but in many cases, it remains highly specific to organization process frameworks, tools, and methods used for serving customers. There is thus a growing need to address the ...
How virtual reality can be used in the tourism industry
(2020)
The thesis is a qualitative study on how virtual reality marketing can be used in the tourism industry. Examples from two companies currently using virtual reality marketing is provided, along with insights from consumers ...
Social media marketing through influencers with a particular focus on Instagram and Honeycomb model
(2020)
This thesis is a desktop study to investigate Influencer marketing on Instagram. It opens up about influencer marketing as a popular and ever-increasing marketing tool. Interest in the field of marketing arose during my ...
Neuroscience as a Tool to Increase Customer Loyalty
(2020)
This thesis aimed to explain and observe how neuroscience could be used in order to improve customer loyalty. To answer the research questions, the research focused on observing customers, employees and the customer loyalty ...