Haku
Viitteet 1-10 / 25
B2B Influencer Marketing : What to consider for a more efficient strategy and measurement of ROI
(2020)
Direct advertising is simultaneously becoming more expensive and losing its effectiveness. Influencer marketing has been a widely used approach in B2C to engage the target group, and with positive outcomes. In the B2B ...
Investigating Marketing Strategies
(2020)
This thesis aims to explore digital marketing strategies of a beauty brand Glossier, to gain a clear understanding of their marketing activity and connect that to gaining brand trust. Therefore, the research question is ...
Digital Marketing Plan for a Mobile Application
(2020)
Todoo is an invention of a mobile application that collects events and activities on one platform providing an effortless way for users to search something to do for themselves. The success of the mobile application depends ...
An analysis of Facebook posts
(2020)
Nowadays social media takes an important role in building brands. Social media Marketing has become the strong tool in Marketing strategy for businesses. This study investigates which content types and media types a company ...
Social media plan for Quy Nhon city
(2019)
This thesis looks into the case of Quy Nhon city, a small coastal city in the central of Vietnam. Despite several attractions and raw nature beauties, plus the richness in culture and local cuisine, the city still struggles ...
Influencer Marketing on Instagram – The perspective of young consumers towards beauty industry using influencers as a marketing strategy
(2019)
In recent years, technology has developed rapidly, and digitalization has changed the marketing world. Social media has become the new leading marketing tool and companies use it through influencers to market their brand ...
Consumer online shopping behavior affected by influencer marketing - with a focus on sustainability
(2019)
The purpose of this case study is to gain knowledge about the clothing business online and how the influencer marketing affects consumers’ online shopping behavior and purchase decisions. How the marketing methods that ...
Event Promotion: An Analysis of DOSE Social Media Marketing Campaigns
(2019)
In the era of continuous growth and evolution of information technologies, the world of business faced numerous changes. The companies try different platforms, channels or strategies in order to promote a brand, product ...
Social media marketing through influencers with a particular focus on Instagram and Honeycomb model
(2020)
This thesis is a desktop study to investigate Influencer marketing on Instagram. It opens up about influencer marketing as a popular and ever-increasing marketing tool. Interest in the field of marketing arose during my ...
Sustainable Branding in the Digital Era : Analyzing the Alignment of Sustainability Initiatives with Social Media Strategies
(2024)
In recent years, growing environmental concerns have triggered a significant shift in consumer preferences across industries, including fashion, beauty, and personal care. Consumers now gravitate toward products emphasizing ...