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The effect of brand function if an advertisement fails: One minute and 49 seconds that cost $8 billion
(2021)
This research investigates the effect of brand functions as defined by Jean-Noël Kapferer on advertising, focusing on a poorly received advertising campaign. The material was sourced from YouTube for the advertisement: ...
Political Campaigns and Social Media - Municipal Elections in Finland 2021 During the COVID-19 Pandemic
(2022)
The internet and social media have become vital communication channels for businesses, institutions, civil society, communities and governments. The world was struck by the COVID-19 pandemic in early 2020 and brought as a ...
The Digital Age and Its Discontents: Critical Reflections in Education
(Helsinki University Press, 2020)