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Influencer Marketing on Instagram – The perspective of young consumers towards beauty industry using influencers as a marketing strategy
(2019)
In recent years, technology has developed rapidly, and digitalization has changed the marketing world. Social media has become the new leading marketing tool and companies use it through influencers to market their brand ...
Promoting Destination Brands on Instagram: Lessons from Visit Finland.
(2019)
This study aims to illustrate how Destination Marketing Organizations can use Instagram for destination branding purposes. It focuses on Visit Finland’s Instagram activity in order to explore the different approaches in ...
Social media marketing through influencers with a particular focus on Instagram and Honeycomb model
(2020)
This thesis is a desktop study to investigate Influencer marketing on Instagram. It opens up about influencer marketing as a popular and ever-increasing marketing tool. Interest in the field of marketing arose during my ...
Consumer Brand Awareness – Fitness Industry, Instagram and Influencing Female Millennials
(2020)
The subject of the thesis is consumer brand awareness on Instagram – fitness industry and millennials. Brand awareness of consumers is vital for increasing company revenue as well as selling services or products. Social ...
How can Social Media enhance Business-to-Business Marketing Operations
(2022)
Nowadays the social media channels represent a path for effective promoting and advertising for organisations or individuals, that is why a great digital marketing strategy for a company compounds social media channels for ...
Perceptions of Online photos - a focus group study with young consumers
(2021)
The purpose of this study is to identify young consumers’ (18-26 years of age) perceptions of product photos on online platforms such as Instagram. In this thesis, the main focus is to identify what are the elements of a ...
Instagram’s role in youngsters’ travel decision making: How does IG content inspire you to travel in your twenties?
(2022)
This thesis examines how Instagram content influences people in their twenties to travel to destinations. The aim of the study is to achieve a clear view of what type of content catches the interest of young Instagram ...