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Hur konsumerar 15-åringar medieinnehåll? : Målgruppsundersökning på uppdrag av Svenska Yle
(2019)
Detta arbete är en målgruppsundersökning gjord på uppdrag av redaktionen för Svenska Yles nya programhelhet som riktas till 13–16-åringar. Programhelheten har arbetstiteln ”Teen” och kommer med sin lansering hösten 2019 ...
Influencing millennials: Key components for an effective influencer marketing campaign
(2019)
In the past few years the employment of social media influencers has become an increasingly popular advertising strategy for brands looking for product promotion, especially when targeting younger demographics. Previous ...
The Effectiveness of YouTube as a Digital Advertising Platform
(2023)
YouTube has attained the status of one of the largest video streaming and search engines due to digitalization. Since the launch of the website, its audience has grown in substantial numbers. With this, organizations have ...