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Social media plan for Quy Nhon city
(2019)
This thesis looks into the case of Quy Nhon city, a small coastal city in the central of Vietnam. Despite several attractions and raw nature beauties, plus the richness in culture and local cuisine, the city still struggles ...
Promoting Destination Brands on Instagram: Lessons from Visit Finland.
(2019)
This study aims to illustrate how Destination Marketing Organizations can use Instagram for destination branding purposes. It focuses on Visit Finland’s Instagram activity in order to explore the different approaches in ...
Instagram’s role in youngsters’ travel decision making: How does IG content inspire you to travel in your twenties?
(2022)
This thesis examines how Instagram content influences people in their twenties to travel to destinations. The aim of the study is to achieve a clear view of what type of content catches the interest of young Instagram ...