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Digital Economy: Analyzing the influence of social media marketing and platform-based economy on the food industries in Finland.
(2021)
The aim of this study is to investigate the impact of social media marketing and the use of the sharing platform economy on the restaurant industry in the Helsinki region. Restaurants rely heavily on paid sponsorship to ...
Efficiencies of the inbound Marketing in Facebook Marketing Case Vietnam Agency
(2021)
The Vietnam agencies are the third party managing the marketing plans for their prospects. In fact, intensely less of them leverage the Facebook page, which is the most popular approaching marketing tool, for their marketing ...
The effect of brand function if an advertisement fails: One minute and 49 seconds that cost $8 billion
(2021)
This research investigates the effect of brand functions as defined by Jean-Noël Kapferer on advertising, focusing on a poorly received advertising campaign. The material was sourced from YouTube for the advertisement: ...
A Case Study for improving a Travel’s Company Digital Marketing activities
(2021)
The rapid growth of the online travel industry and the travel purchasing behavior of consumers requires a new way for managing the increasing number and quality of tourism traffic. Undoubtedly, with the exponential growth ...
Cartoon Influencers : The influencer media format as a potential mainstream alternative for animated media.
(2021)
This research assesses the challenges and outcomes of implementing the influencer storytelling format into fictional cartoon character-based intellectual properties and brands, and its potential as a mainstream alternative ...
Perceptions of Online photos - a focus group study with young consumers
(2021)
The purpose of this study is to identify young consumers’ (18-26 years of age) perceptions of product photos on online platforms such as Instagram. In this thesis, the main focus is to identify what are the elements of a ...