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B2B Influencer Marketing : What to consider for a more efficient strategy and measurement of ROI
(2020)
Direct advertising is simultaneously becoming more expensive and losing its effectiveness. Influencer marketing has been a widely used approach in B2C to engage the target group, and with positive outcomes. In the B2B ...
“You have to act as a labour union for the employees” : A qualitative study into preferred style of leadership and job satisfaction in Finland and Estonia
(2019)
This qualitative study, conducted as semi-structured interviews, studies the preferred style of leadership and its implications to employee job satisfaction. The study addresses three main research questions. The first one ...
What is on the horizon of customer service?: Implementation of a new leadership framework from the perspective of leaders
(2021)
This inductive qualitative case study aims to investigate leadership framework implementation in a big finance company where the author works. It specifically seeks to answer the following research questions: 1. What ...
Assessment of the Bain Inspirational Leadership Model in a Finnish Media Agency
(2021)
The ever-changing media industry is profoundly reliant on engaging and maintaining an inspired, enthusiastic and motivated team of creative individuals to create long-term captivating media goods. This research aims to ...
The role of leadership in promoting diversity in corporations within democratic societies
(2023)
In a context where more and more people have to invest in the development of skills to adapt and be able to fulfill the constant demands of companies, this thesis aims to study the role of a good leader in promoting diversity ...
Enhancing Sales and Operations Planning through Integrated Business Planning : What is Integrated Business Planning and how does it help businesses?
(2024)
Sales and Operations Planning (S&OP) is a supply chain process to balance demand and supply, improving enterprises vertical and horizontal alignment. Integrated Business Planning is a strategic company management process ...
Reflective and critical review of Master Thesis
(2021)
This reflective and critical review aims to appraise and propose a implementation plan for the systematic review on prehospital leadership (Parkhe, 2021) submitted as a Master Thesis a part of the degree programme Leadership ...
Implementing Good Pandemic Leadership: abridgement of article and thoughts on implementing change
(2021)
Background: The Covid-19 pandemic has caused an increase in mental health issues amongst health care workers and contributing factors increasing these are reportedly, lack of personal protection equipment, lack of support, ...
Agile in non-information technology companies: a KONE case study with distributed teams
(2021)
The Agile Mindset, principle, and frameworks have been gaining more popularity in industries outside the IT world because of its methodologies that encourage companies to put the customer in the center, experiment, and ...
The identity of wealth management employees in a Finnish bank
(2021)
This qualitative study aims to give insight on how an organization formulates its identity during on ongoing merger and acquisition (M&A). The success rate for M&As is surprisingly poor: depending of the studies 50-80 % ...