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B2B Influencer Marketing : What to consider for a more efficient strategy and measurement of ROI
(2020)
Direct advertising is simultaneously becoming more expensive and losing its effectiveness. Influencer marketing has been a widely used approach in B2C to engage the target group, and with positive outcomes. In the B2B ...
Influencing millennials: Key components for an effective influencer marketing campaign
(2019)
In the past few years the employment of social media influencers has become an increasingly popular advertising strategy for brands looking for product promotion, especially when targeting younger demographics. Previous ...
Way to an Engaging Brand Post: Case Study Savanni.com Facebook Brand Page
(2019)
In this world of growing social media usage, companies need to adopt social media strategies to create relationships with consumers. This study aims to investigate what features of brand posts enhance engagement on Facebook ...
Social Media Marketing On Instagram : Case study : company X
(2020)
This master thesis was based on a case study, a small entrepreneur and part-time photographer. Company X uses Instagram as a platform and tool, though has not yet succeeded in achieving the desired end-result from the use, ...
Consumer online shopping behavior affected by influencer marketing - with a focus on sustainability
(2019)
The purpose of this case study is to gain knowledge about the clothing business online and how the influencer marketing affects consumers’ online shopping behavior and purchase decisions. How the marketing methods that ...
Promoting Destination Brands on Instagram: Lessons from Visit Finland.
(2019)
This study aims to illustrate how Destination Marketing Organizations can use Instagram for destination branding purposes. It focuses on Visit Finland’s Instagram activity in order to explore the different approaches in ...
Digital Economy: Analyzing the influence of social media marketing and platform-based economy on the food industries in Finland.
(2021)
The aim of this study is to investigate the impact of social media marketing and the use of the sharing platform economy on the restaurant industry in the Helsinki region. Restaurants rely heavily on paid sponsorship to ...
Media Education and Media Literacy: A Study on Social Media Effects
(2023)
Research on media education claims that since youth access all forms of media via Internet and digital platforms and since the global media environment and the reality of increased interaction with media is changing promptly, ...
Simulation of social media networks with agent-based modeling: The research and evaluation of using Netlogo, an agent-based modeling software
(2019)
I dagens samhälle sker många av våra sociala interaktioner på nätet och i stora mängder, då vi kan umgås eller interagera med hundratals, om inte tusentals “vänner” under korta tidsperioder. Vi kan fråga oss om detta är ...
Sustainable Branding in the Digital Era : Analyzing the Alignment of Sustainability Initiatives with Social Media Strategies
(2024)
In recent years, growing environmental concerns have triggered a significant shift in consumer preferences across industries, including fashion, beauty, and personal care. Consumers now gravitate toward products emphasizing ...