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Influencing millennials: Key components for an effective influencer marketing campaign
(2019)
In the past few years the employment of social media influencers has become an increasingly popular advertising strategy for brands looking for product promotion, especially when targeting younger demographics. Previous ...
#instajournalism : The Boundaries of Journalism in the Age of Social Media Influencing
(2019)
This thesis explores the professional boundaries between journalism and social media influencing. Since the arrival of social media, influencers have emerged in the journalistic sphere of producing and disseminating ...
Consumer online shopping behavior affected by influencer marketing - with a focus on sustainability
(2019)
The purpose of this case study is to gain knowledge about the clothing business online and how the influencer marketing affects consumers’ online shopping behavior and purchase decisions. How the marketing methods that ...
Simulation of social media networks with agent-based modeling: The research and evaluation of using Netlogo, an agent-based modeling software
(2019)
I dagens samhälle sker många av våra sociala interaktioner på nätet och i stora mängder, då vi kan umgås eller interagera med hundratals, om inte tusentals “vänner” under korta tidsperioder. Vi kan fråga oss om detta är ...