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Can a familiar positive sound affect purchase decision on retail environment? : - Nudging for healthier choice
(Yrkeshögskolan Arcada, 2017)
In this Thesis a laboratory experiment was organised in Norway to test if familiar positive sounds like eating carrots or a sound of water stream in the nature, could affect the purchase decisions on a retail environment. ...
Which market segmentation variables are most effective to determine new business potential?
(Yrkeshögskolan Arcada, 2017)
The purpose of this study was to discover which market segmentation variables are the most effective ones when segmenting customers based on the potentiality and attractiveness for short term sales success. The idea was ...
The impact of sales performance measurement in day-to-day sales work
(Yrkeshögskolan Arcada, 2017)
Abstract:
The subject of this degree thesis was to investigate how sales people perceived their day-to-day sales work and their stance on sales performance measurement tools.
Based on that, the research questions were ...
Influencing Brand Awareness Through Social Media : Case: BEdesign Oy in Facebook and Instagram
(Yrkeshögskolan Arcada, 2017)
Consumers’ awareness of a brand is essential, as brand awareness is considered one of the main reasons that brand and its products are purchased. The use of social media has been regarded a great possibility for brands to ...
An examination of change management models for successful execution of a change initiative
(Yrkeshögskolan Arcada, 2017)
The world of today is characterized by constant and rapid change. In order to effectively compete in this environment, companies require time and cost-effective ways to manage change. When going through a change in an ...
Excellent quality in customer service
(Yrkeshögskolan Arcada, 2017)
The purpose of the study was to find out how excellent quality in customer service is measured and implemented in Aktia Bank Plc:s Contact Center. The aim was to analyze the quality of customer service by using the EFQM ...
Economic assessment of select export operations using cost-effectiveness analysis : The case of the internationalization of a small Finnish enterprise
(Yrkeshögskolan Arcada, 2017)
Every investment decision is critical, and for a small enterprise such as Myontec, the importance of allocating its limited resources to the most cost-effective export operation mode is crucial for the business to thrive. ...
Using agents as a market entry strategy
(Yrkeshögskolan Arcada, 2017)
När den inhemska marknaden är för liten är export ett bra sätt att få mera försäljning, men det ät ändå inte alltid så lätt att börja exportera. Litteraturöversikten innehåller forskning om varför företag börjar exportera ...
Young consumers online and offline channel purchase behaviour
(Yrkeshögskolan Arcada, 2017)
Consumers purchase path has become increasingly fragmented, as consumers now shop across various online and offline channels to complete a single transaction. Certain aspects need to be taken into consideration, to understand ...