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Social Media Marketing On Instagram : Case study : company X
(2020)
This master thesis was based on a case study, a small entrepreneur and part-time photographer. Company X uses Instagram as a platform and tool, though has not yet succeeded in achieving the desired end-result from the use, ...
Digital Economy: Analyzing the influence of social media marketing and platform-based economy on the food industries in Finland.
(2021)
The aim of this study is to investigate the impact of social media marketing and the use of the sharing platform economy on the restaurant industry in the Helsinki region. Restaurants rely heavily on paid sponsorship to ...
Consumer Brand Awareness – Fitness Industry, Instagram and Influencing Female Millennials
(2020)
The subject of the thesis is consumer brand awareness on Instagram – fitness industry and millennials. Brand awareness of consumers is vital for increasing company revenue as well as selling services or products. Social ...
How Can Embedded Creatives and Their Work Be Managed in a Marketing Organization?: A Literature Review on Creativity Management
(2022)
Economic growth is fuelled by creativity. The 21st century has brought many advancements due to accelerating technological development. Along with these changes, the number of embedded creatives (creative workers working ...
Online brand communities in China: an empirical investigation on value co-creation and brand loyalty
(2022)
This paper explores the application of online brand communities in China with a particular focus on how Western companies may use them for cultivating brand loyalty, generating positive word-of-mouth and driving innovation ...