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Mobile journalism in Finnish TV-news broadcasting - The impact on news storytelling
(2020)
Mobile journalism is a form of video journalism that relies on handheld devices to create news stories. Typically, these stories are completely shot, edited, and distributed by using only a mobile phone and its accessories. ...
Social Media Marketing On Instagram : Case study : company X
(2020)
This master thesis was based on a case study, a small entrepreneur and part-time photographer. Company X uses Instagram as a platform and tool, though has not yet succeeded in achieving the desired end-result from the use, ...
The experience of Finnish media in countering hate speech
(2020)
ABSTRACT
Hate speech has become a problem in society as it threatens peaceful coexistence. This research studies the experiences of members of the Finnish media in countering hate speech in Finland. This study focuses on ...
Creativity - A Multidisciplinary Systematic Literature Review
(2020)
Creativity is the first stage of innovation and the essence of the cultural industries. Through a systematic literature review, this study aims to bring together several different understandings and conceptualizations of ...
Consumer Brand Awareness – Fitness Industry, Instagram and Influencing Female Millennials
(2020)
The subject of the thesis is consumer brand awareness on Instagram – fitness industry and millennials. Brand awareness of consumers is vital for increasing company revenue as well as selling services or products. Social ...
Introducing Robot Buses to the Public : Project managers’ views on media relations in Finland, Norway and Poland
(2020)
The thesis investigates how the project managers govern their relationship with the media when introducing new technology to the public. The aim is to identify how the project managers view their and media’s roles and if ...