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The Online Event Experience - Discovering the elements of a successful online participant event
(2021)
Especially after the COVID-19 pandemic, online events have become increasingly popular option for event organisers. However, online events are still perceived often as the “plan B” when physical face-to-face cannot be ...
Developing communication at eSett Oy
(2021)
This thesis is a development project and will describe the development of communication
in an expert service company operating in the B2B market. The company has rather had a
reactive approach on communication and ...
Assessment of the Bain Inspirational Leadership Model in a Finnish Media Agency
(2021)
The ever-changing media industry is profoundly reliant on engaging and maintaining an inspired, enthusiastic and motivated team of creative individuals to create long-term captivating media goods. This research aims to ...
Digital Economy: Analyzing the influence of social media marketing and platform-based economy on the food industries in Finland.
(2021)
The aim of this study is to investigate the impact of social media marketing and the use of the sharing platform economy on the restaurant industry in the Helsinki region. Restaurants rely heavily on paid sponsorship to ...
Developing meaningful distance learning experiences in the era and post-era of Covid : A literature review
(2021)
This literature review - “Developing meaningful distance learning experiences in the era and post-era of Covid” - opens the challenges and opportunities that have arisen during Covid as higher education moved to distance ...
The effect of brand function if an advertisement fails: One minute and 49 seconds that cost $8 billion
(2021)
This research investigates the effect of brand functions as defined by Jean-Noël Kapferer on advertising, focusing on a poorly received advertising campaign. The material was sourced from YouTube for the advertisement: ...
Cartoon Influencers : The influencer media format as a potential mainstream alternative for animated media.
(2021)
This research assesses the challenges and outcomes of implementing the influencer storytelling format into fictional cartoon character-based intellectual properties and brands, and its potential as a mainstream alternative ...