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Can a familiar positive sound affect purchase decision on retail environment? : - Nudging for healthier choice
(Yrkeshögskolan Arcada, 2017)
In this Thesis a laboratory experiment was organised in Norway to test if familiar positive sounds like eating carrots or a sound of water stream in the nature, could affect the purchase decisions on a retail environment. ...
Minimizing order picking distance through the storage allocation policy
(Yrkeshögskolan Arcada, 2018)
Continuously changing demand patterns force Logistics Service Providers to develop sophisticated solutions for minimization of the order fulfilment cycle. Being one of the most time -intensive processes in the field of ...
Value Co-Creating Decision Support Services from Iceye's SAR Satellite Data
(Yrkeshögskolan Arcada, 2018)
The aim of the research was to explore future usage of Iceye’s SAR data, and analyse what implications this potential usage should have on Iceye’s operations and business today. And, investigate how Iceye could develop ...
The key travel motivations of Swedish young adult travellers. : Case study: How to attract this target group to Turku?
(Yrkeshögskolan Arcada, 2018)
The aim of this study was to conduct a market research on Swedish young adults, aged 18-35, and living in the Stockholm region. This limitation was made based on the case company’s target areas. The purpose of the market ...
Pros and cons of different market entry modes : A study of Finnish companies entering the South Korean market
(Yrkeshögskolan Arcada, 2018)
This thesis is a research on which market entry modes Finnish companies use when entering the Korean market. The purpose of this research was to generate information on how to enter the South Korean market particularly for ...
Products differentiation in the wearable industry : Finnish wearable in the Gulf Region
(Yrkeshögskolan Arcada, 2018)
In the recent past, the wearable industry experienced exponential growth which generated increased competition and also created new threats to many companies. Product differentiation is a competitive strategy which can ...
The impact of sales performance measurement in day-to-day sales work
(Yrkeshögskolan Arcada, 2017)
Abstract:
The subject of this degree thesis was to investigate how sales people perceived their day-to-day sales work and their stance on sales performance measurement tools.
Based on that, the research questions were ...
An examination of a company CEO requirements
(Yrkeshögskolan Arcada, 2018)
A company CEO is the highest ranking employee in a company. It’s the CEO who drives the company and carries the biggest responsibility in the organization. However, quite often people do not know in great details what does ...
Attracting International Audience Through Website’s Multilingualism : Finnish e-retailing industry
(Yrkeshögskolan Arcada, 2018)
This thesis studies the role of multilingualism in e-retailing business in terms of its impact on the international web-traffic and how it could attract a foreign audience to the commercial website (webshop). The global ...
Developing a model for successful organizational change : Case 3M Nordic Region
(Yrkeshögskolan Arcada, 2018)
Today’s companies need to be flexible and adapt to the changing environment to stay alive. This requires a new kind of mindset and skillset from the employees and business leaders, as people react differently to changing ...