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Viitteet 1-10 / 21
Communication management across multiple campuses: A case study of Laurea UAS
(Yrkeshögskolan Arcada, 2016)
The purpose of this study is to find the best possible communication techniques to manage communication, specifically in the area of university-to-student communication, and in cases when school have several campuses. I ...
Framing environmental issues, heroes and villains in a journalistic narrative : The Greenpeace project Arctis reportage in Helsingin Sanomat
(Arcada - Nylands svenska yrkeshögskola, 2014)
In September 2013 Greenpeace demonstrated against the Russian oil corporation Gazprom and arctic oil drilling, which led to massive media coverage in Finland as one of the arrested activists was Sini Saarela, member of ...
The role of Landsbygdens Folk in the Changing Community of Young Farmers
(Yrkeshögskolan Arcada, 2017)
Many news consumers are abandoning print media for digital news, especially so-called Millennials, people under 35 years of age. The newspaper Landsbygdens Folk, targeted at Swedish-speaking farmers in Finland, is exploring ...
Brand building by establishing being Nordic : Case study: “The Nordic Way” by Finnair
(Yrkeshögskolan Arcada, 2018)
This study aims to give Finnair a clearer vision about whether they should use their new brand slogan “The Nordic Way” internally to motivate the staff or also externally in marketing communications. The aim of this research ...
The Cooperation Committee as a Tool of Change Management and Change Communication: Reflections from the Education Division at the City of Helsinki, August 2017 to June 2018
(Yrkeshögskolan Arcada, 2018)
This research examines the perceptions of change management and communication in the Education Division’s marketing and communications team at the City of Helsinki from August 2017 to June 2018. It also examines the role ...
Finnish Public Media Representation of Asylum seekers and Refugees in ‘Easy Finnish’ : Qualitative Discourse Study of Yle Selkouutiset
(Yrkeshögskolan Arcada, 2017)
Media representation of asylum seekers and refugees has been discussed by many researchers including Finnish media portrayal of Roma and Somali asylum seekers and refugees (Horsti 2003, 2007, 2013; Nordberg 2004). However, ...
Thought leadership - A McLuhanesque analysis
(Yrkeshögskolan Arcada, 2018)
The subject of this study, ‘thought leadership’ is an attempt to understand the terminology itself and to place itself in the business context as an important component of marketing communications. This takes the form of ...
Managing Public Political Opinion on Facebook: : Political Discussion and the Somali Experience
(Yrkeshögskolan Arcada, 2018)
This study investigated why Somalis discuss their political issues on Facebook pages, how those page managers manage these discussions, and to what extent do both managers and participants believe that these discussions ...
Mathematical Educational Games : Perceptions of Special Education Teachers
(Yrkeshögskolan Arcada, 2018)
Children lose 99 times out of hundred in almost every commercial game they play yet they do not stop playing games after such failures (McGonigal 2011). In fact, the more they fail the more they want to play games. The ...
The transmedia evolution: examining one printed publications survival strategy in an online world : – Case Monocle
(Yrkeshögskolan Arcada, 2018)
The purpose of this study is to find out what ways there are to maintain a print product in an online world. The focus has been on Monocle, and what their strategy looks like, and then comparing it to Image magazine. My ...