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Exploring showrooming behavior in electronics and clothing retail
(Yrkeshögskolan Arcada, 2019)
Young consumers’ tendency to use a smartphone as decision-support inside clothing stores
(Yrkeshögskolan Arcada Ab, 2017)
This study explores young consumers’ tendency to use a smartphone to support decisions in a clothing store. A cluster analysis is conducted based on results from a student survey. The findings generated three tentative ...