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Skapande av ett starkt personligt varumärke i konstvärlden : Fallstudie EGS
(2019)
Konst, i dess alla former, har alltid stämplats av att det finns många som gör det, men få som blir kända för det. I dagens läge är det lättare än någonsin förr att via sociala me-dier få fram sin konst till en stor publik, ...
B2B Influencer Marketing : What to consider for a more efficient strategy and measurement of ROI
(2020)
Direct advertising is simultaneously becoming more expensive and losing its effectiveness. Influencer marketing has been a widely used approach in B2C to engage the target group, and with positive outcomes. In the B2B ...
Influerare i dålig publicitet : Fallstudie av Conor McGregor
(2019)
Syftet med arbetet är att undersöka hur en person som representerar varumärken (det vill säga en influerare eller ambassadör) och hamnar i dålig publicitet eller skandal kan påver-ka själva varumärket som hen samarbetar ...
Challenges for brand value from social media in the airline industry
(2019)
With onset of the digital age, the world has become increasingly influenced by instant
global communications. There has been a transformation to the way companies and
customers communicate with each other in social media: ...
Investigating Marketing Strategies
(2020)
This thesis aims to explore digital marketing strategies of a beauty brand Glossier, to gain a clear understanding of their marketing activity and connect that to gaining brand trust. Therefore, the research question is ...
Art and Brand Identity: Turning Art Into Business
(2019)
This thesis research was conducted in order to construct the brand communication image and implementation for the company Aeffe Moncco. The necessity appeared due to the difficulty found to enter the Finnish art market, ...
Att skapa ett starkt personligt varumärke i sociala medier
(2020)
Ett starkt personligt varumärke har blivit en viktig konkurrensfördel under de senaste åren speciellt om man jobbar som influerare i sociala medier. Syftet med detta examensarbete är att undersöka hur ett starkt personligt ...
Promoting Destination Brands on Instagram: Lessons from Visit Finland.
(2019)
This study aims to illustrate how Destination Marketing Organizations can use Instagram for destination branding purposes. It focuses on Visit Finland’s Instagram activity in order to explore the different approaches in ...
Brand development and marketing communications plan for the stand-up comedian Ray Zambino
(2020)
The purpose of this study was to develop a branding and marketing communications plan
for the stand-up comedian Ray Zambino. The questions asked in this study were, what
are the most common themes that arise in relation ...
How to promote a female rapper in the Finnish music scene
(2019)
This thesis is a qualitative study that focuses on the marketing plan for a female rapper in Finland. The purpose of this work is to prepare a guidebook for new artists and marketers, who are interested in building a strong ...