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Consumer Brand Awareness – Fitness Industry, Instagram and Influencing Female Millennials
(2020)
The subject of the thesis is consumer brand awareness on Instagram – fitness industry and millennials. Brand awareness of consumers is vital for increasing company revenue as well as selling services or products. Social ...
The effect of brand function if an advertisement fails: One minute and 49 seconds that cost $8 billion
(2021)
This research investigates the effect of brand functions as defined by Jean-Noël Kapferer on advertising, focusing on a poorly received advertising campaign. The material was sourced from YouTube for the advertisement: ...
Cartoon Influencers : The influencer media format as a potential mainstream alternative for animated media.
(2021)
This research assesses the challenges and outcomes of implementing the influencer storytelling format into fictional cartoon character-based intellectual properties and brands, and its potential as a mainstream alternative ...
Implementering av varumärkesbyggande i webbprojekt
(2022)
Vi konsumenter exponeras dagligen för tusentals varumärken, samtidigt blir det också allt svårare för varumärken att sticka ut på den överfulla marknaden. Det är enbart starka varumärken med tydlig kommunikation och ...
Värdet av nanoinfluerare för marknadsföringen av varumärken på sociala medier
(2022)
Den relativt nya marknadsföringsstrategin influerarmarknadsföring är trots sin popularitet, ett aningen oklart fenomen för många – också för de som aktivt använder sig av metoden. Vilken typ av influerare passar in på olika ...
Online brand communities in China: an empirical investigation on value co-creation and brand loyalty
(2022)
This paper explores the application of online brand communities in China with a particular focus on how Western companies may use them for cultivating brand loyalty, generating positive word-of-mouth and driving innovation ...
Money Making with Livestreaming Sport: a three-step model to livestreaming amateur sport
(2022)
In this thesis I research how amateur sports organizations can utilize livestreaming as part of their financial strategy. The aim and purpose of this thesis is to explore the amateur sports organizations' possibilities for ...
Humanisation of Media on Social Media
(2022)
The study aimed to broadly discuss the humanisation of media to help media companies strategically face present and future digital challenges. Mass media delivered a one-way communication model that limited the interaction ...