Haku

Customer relationship management (CRM) is crucial for any company in today's world to stay competitive. Different tools provide different benefits. CRM tools are used in various fields, departments, and for various purposes. ...

The launch of a product is one of the key drivers for a company to gain top performance and at the same time it is the most costly phase of any product development. The processes of product launch have been researched well, ...

Lead Qualification is an established approach, but in many cases, it remains highly specific to organization process frameworks, tools, and methods used for serving customers. There is thus a growing need to address the ...

This thesis investigates green marketing in aviation industry through comparative case study of four Airlines: Finnair, KLM, American Airlines and Qantas. The aim of this thesis is to understand green marketing, to research ...

The aim of this study is to investigate the impact of social media marketing and the use of the sharing platform economy on the restaurant industry in the Helsinki region. Restaurants rely heavily on paid sponsorship to ...

This is a study conducted in the field of digital marketing with the usage of AI, the aim of the study was to find the impact that AI currently has on digital marketing and what it could look like in the future. The structure ...

The thesis is a qualitative study on how virtual reality marketing can be used in the tourism industry. Examples from two companies currently using virtual reality marketing is provided, along with insights from consumers ...

This thesis is a desktop study to investigate Influencer marketing on Instagram. It opens up about influencer marketing as a popular and ever-increasing marketing tool. Interest in the field of marketing arose during my ...

This thesis aimed to explain and observe how neuroscience could be used in order to improve customer loyalty. To answer the research questions, the research focused on observing customers, employees and the customer loyalty ...

User retention and activity of a software application are critical to its success. The purpose of this study was to analyze the case company’s data sets of its matchmaking software to understand who is not signing up and ...