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Viitteet 21-30 / 53
Sustainable Branding in the Digital Era : Analyzing the Alignment of Sustainability Initiatives with Social Media Strategies
(2024)
In recent years, growing environmental concerns have triggered a significant shift in consumer preferences across industries, including fashion, beauty, and personal care. Consumers now gravitate toward products emphasizing ...
Facebook as a Marketing Tool
(2021)
Advertising in the digital era has become a finely tuned practice with tools like Facebook Business Manager and Facebook Advertising. The desired target audience on social media is reachable with a fraction of the budget ...
Premium Brand Identity and value adding emotional storytelling
(2020)
This thesis is made into a case study as it has been commissioned by the ceramic tableware company Vaja Finland. The case owner wanted to research what the cornerstones of a Premium Brand on the Finnish market would look ...
Consumer Brand Awareness – Fitness Industry, Instagram and Influencing Female Millennials
(2020)
The subject of the thesis is consumer brand awareness on Instagram – fitness industry and millennials. Brand awareness of consumers is vital for increasing company revenue as well as selling services or products. Social ...
Efficiencies of the inbound Marketing in Facebook Marketing Case Vietnam Agency
(2021)
The Vietnam agencies are the third party managing the marketing plans for their prospects. In fact, intensely less of them leverage the Facebook page, which is the most popular approaching marketing tool, for their marketing ...
Business Plan: start-up of a Pakistan breakfast kitchen in Central Helsinki
(2023)
This business plan reveals the strategic vision and operational complexities of an authentic Pakistani breakfast kitchen, in the dynamic terrain of Helsinki's culinary scene. The plan navigates the theoretical and practical ...
Marketing Plan for DigiPoni Oy
(2023)
This research aimed to create a marketing plan for DigiPoni Oy (Dipo) which is a fairly new company selling tailored marketing and digitalization services for small and mid-sized businesses. The research question focused ...
Which factors influence consumer decision making when purchasing a chocolate bar in Helsinki and whether or not sustainable chocolate labelling influences product choice: Millennial and Generation Z consumers.
(2023)
Sustainable chocolate labelling aims to help consumers make organic and fair choices. This study examines the impact of various factors on the decision making of Gen Z and Millennial consumers, including sustainable ...
A Case Study for improving a Travel’s Company Digital Marketing activities
(2021)
The rapid growth of the online travel industry and the travel purchasing behavior of consumers requires a new way for managing the increasing number and quality of tourism traffic. Undoubtedly, with the exponential growth ...
Apology Marketing: A consumer perspective in Finland on a successful apology campaign involving the fast-food industry
(2022)
With such huge popularity worldwide, there is a big need for businesses in the fast-food industry to care more about their services. Fast-food chains should not only aim to meet the needs and satisfaction of customers but ...