Haku

The purpose of this MBA thesis is to study the correlation between a Nordic service providers outbound telesales operation, its sales persuasion and the end customer’s take-into-use ratio and behaviour. The aim is to ...

Digital marketing is an increasingly important domain for companies to interact with their customers (Visser et al. 2018). Being successful with digital marketing requires marketers to have a good understanding of potential ...

The possibilities and prospects of Helsinki as a city break destination for Danes are researched and evaluated in this thesis. As Copenhagen, Denmark sees a bigger influx of leisure tourism from Finland, compared to leisure ...

This thesis navigates Nokia's strategic content creation for a product launch, emphasizing tailored video content for diverse audiences. This thesis aims to answer the research question; How does integrating animation as ...

Many businesses must raise money from investors and if they don’t have a clear exit strategy it can be hard for them to raise money through selling shares. Storyville was able to market their share issue successfully with ...

Marketing strategy is an essential component of every company. This research provides an achievable marketing plan for HEROINES, a newly formed female pop band. This research aims to design a well-structured digital marketing ...

Economic growth is fuelled by creativity. The 21st century has brought many advancements due to accelerating technological development. Along with these changes, the number of embedded creatives (creative workers working ...

Nowadays the social media channels represent a path for effective promoting and advertising for organisations or individuals, that is why a great digital marketing strategy for a company compounds social media channels for ...

The question of whether children should directly be marketed to as a consumer group, and the extent of its ethics, has been a long-held debate over the years among psychologists, marketers, researchers and even parents. ...

This quantitative study, conducted as an online questionnaire, investigated the satisfaction of the Fitness Center X´s members during the covid-19 pandemic. Three research questions were addressed in this study: The first ...