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Cartoon Influencers : The influencer media format as a potential mainstream alternative for animated media.
(2021)
This research assesses the challenges and outcomes of implementing the influencer storytelling format into fictional cartoon character-based intellectual properties and brands, and its potential as a mainstream alternative ...
Marketing plan for HEROINES : Case study
(2022)
Marketing strategy is an essential component of every company. This research provides an achievable marketing plan for HEROINES, a newly formed female pop band. This research aims to design a well-structured digital marketing ...
Usage pattern and mental health analysis on Finnish speaking Twitter users
(2022)
Social media has been seen under negative light as it is correlated to mental health problems. However, it was also acknowledge as an alternative way to collect data and conduct studies and services on mental health. This ...
Political Campaigns and Social Media - Municipal Elections in Finland 2021 During the COVID-19 Pandemic
(2022)
The internet and social media have become vital communication channels for businesses, institutions, civil society, communities and governments. The world was struck by the COVID-19 pandemic in early 2020 and brought as a ...
How can Social Media enhance Business-to-Business Marketing Operations
(2022)
Nowadays the social media channels represent a path for effective promoting and advertising for organisations or individuals, that is why a great digital marketing strategy for a company compounds social media channels for ...
Marketing Finnish Higher Education in Nigeria: a study on the best Marketing practices for the Nigerian Market
(2022)
Many Nigerian students have long opted to study in Finland because it is a country known for quality education and a good standard of living. However, the number of Nigerian students opting for Finnish higher education ...
Perceptions of Online photos - a focus group study with young consumers
(2021)
The purpose of this study is to identify young consumers’ (18-26 years of age) perceptions of product photos on online platforms such as Instagram. In this thesis, the main focus is to identify what are the elements of a ...
Instagram’s role in youngsters’ travel decision making: How does IG content inspire you to travel in your twenties?
(2022)
This thesis examines how Instagram content influences people in their twenties to travel to destinations. The aim of the study is to achieve a clear view of what type of content catches the interest of young Instagram ...
Online brand communities in China: an empirical investigation on value co-creation and brand loyalty
(2022)
This paper explores the application of online brand communities in China with a particular focus on how Western companies may use them for cultivating brand loyalty, generating positive word-of-mouth and driving innovation ...
Money Making with Livestreaming Sport: a three-step model to livestreaming amateur sport
(2022)
In this thesis I research how amateur sports organizations can utilize livestreaming as part of their financial strategy. The aim and purpose of this thesis is to explore the amateur sports organizations' possibilities for ...