Haku
Viitteet 31-40 / 83
The effect of brand function if an advertisement fails: One minute and 49 seconds that cost $8 billion
(2021)
This research investigates the effect of brand functions as defined by Jean-Noël Kapferer on advertising, focusing on a poorly received advertising campaign. The material was sourced from YouTube for the advertisement: ...
Cartoon Influencers : The influencer media format as a potential mainstream alternative for animated media.
(2021)
This research assesses the challenges and outcomes of implementing the influencer storytelling format into fictional cartoon character-based intellectual properties and brands, and its potential as a mainstream alternative ...
Intimitetskoordinering i film-, TV- och teaterproduktioner
(2023)
Denna undersökning fördjupar sig i yrkesrollen intimitetskoordinering och dess betydelse i film, TV – och teaterproduktioner som innehåller intima scener. Dessutom undersöker arbetet intimitetskoordineringens historia. ...
Leadership in internal communications - Leading profitable processes and managing people
(2023)
This research focuses on leadership in internal communications, particularly within the context of Avaus, a company that produces various consultancy services, focusing on it’s internal media management. The study aims to ...
Hybrida och virtuella evenemang: att engagera virtuella deltagare- en litteraturstudie
(2022)
As a result of the COVID-19 pandemic, virtual and hybrid events have become part of everyday life for businesses and organizations worldwide. However, virtual audiences face a much higher risk of being distracted and ...
Intelligent Automation in Journalism: Are newsrooms ready to let machines write our news?
(2022)
The advancements in readily available structured data, artificial intelligence and automation tools have led to newsrooms exploring the possibility of creating news articles automatically. Sports, finance, politics and ...
How Can Embedded Creatives and Their Work Be Managed in a Marketing Organization?: A Literature Review on Creativity Management
(2022)
Economic growth is fuelled by creativity. The 21st century has brought many advancements due to accelerating technological development. Along with these changes, the number of embedded creatives (creative workers working ...
Political Campaigns and Social Media - Municipal Elections in Finland 2021 During the COVID-19 Pandemic
(2022)
The internet and social media have become vital communication channels for businesses, institutions, civil society, communities and governments. The world was struck by the COVID-19 pandemic in early 2020 and brought as a ...
Introducing Robot Buses to the Public : Project managers’ views on media relations in Finland, Norway and Poland
(2020)
The thesis investigates how the project managers govern their relationship with the media when introducing new technology to the public. The aim is to identify how the project managers view their and media’s roles and if ...
European Convention of Human Rights and the Protection of Private Life, Freedom of Expression and Access to Information in a Digital Age
(2023)
The thesis examines the case-law of the European Court of Human Rights (the ECtHR) concerning the rights to private life (Article 8) and the rights to freedom of expression and access to information (Article 10) on the ...