Haku

Many Nigerian students have long opted to study in Finland because it is a country known for quality education and a good standard of living. However, the number of Nigerian students opting for Finnish higher education ...

Traditional gender roles and stereotypes are changing yet certain industries rely on these stereotypes in their marketing, such as the personal care product industry and its common usage of gender-specific packaging. ...

The purpose of this study is to identify young consumers’ (18-26 years of age) perceptions of product photos on online platforms such as Instagram. In this thesis, the main focus is to identify what are the elements of a ...

There is a significantly growing number of newly opened businesses (startups) during the 2000s, in Finland, however, up to half of all the new startups fail already during the first year. This is because of the many risks ...

The presented thesis explores the opportunities and importance of using Search Engine Optimization for small businesses. The study aims to establish the advantages available for small businesses, how they can seize them, ...

The aim of this study is to understand how video games are advertised from announcement to release using the AIDAS model. With the focus on four developers who used different tactics in the video game marketplace to gain ...

This paper explores the application of online brand communities in China with a particular focus on how Western companies may use them for cultivating brand loyalty, generating positive word-of-mouth and driving innovation ...

Email has long been an effective and popular communication medium, and with the number of email users expected to increase up to 4.3 billion in the upcoming years, it provides many companies with great potential for audience ...

In this thesis I research how amateur sports organizations can utilize livestreaming as part of their financial strategy. The aim and purpose of this thesis is to explore the amateur sports organizations' possibilities for ...

While the market is moving fast, companies are adapting their strategies accordingly. Account-Based Marketing (ABM) is one of the latest concepts to capture the attention of marketing departments worldwide due to its highly ...