Haku
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Hur konsumerar 15-åringar medieinnehåll? : Målgruppsundersökning på uppdrag av Svenska Yle
(2019)
Detta arbete är en målgruppsundersökning gjord på uppdrag av redaktionen för Svenska Yles nya programhelhet som riktas till 13–16-åringar. Programhelheten har arbetstiteln ”Teen” och kommer med sin lansering hösten 2019 ...
Influencing millennials: Key components for an effective influencer marketing campaign
(2019)
In the past few years the employment of social media influencers has become an increasingly popular advertising strategy for brands looking for product promotion, especially when targeting younger demographics. Previous ...
Way to an Engaging Brand Post: Case Study Savanni.com Facebook Brand Page
(2019)
In this world of growing social media usage, companies need to adopt social media strategies to create relationships with consumers. This study aims to investigate what features of brand posts enhance engagement on Facebook ...
Social Media Marketing On Instagram : Case study : company X
(2020)
This master thesis was based on a case study, a small entrepreneur and part-time photographer. Company X uses Instagram as a platform and tool, though has not yet succeeded in achieving the desired end-result from the use, ...
Development of a social media marketing plan : Case study Superson Oy
(2020)
Kyseinen opinnäytetyö on kirjoitettu toimeksiantona Superson Oy:lle, joka on keskisuuri markkinointiviestintätoimisto. Supersonin kaksi toimistoa sijaitsevat Helsingissä ja Singaporessa. Tutkimuksen tavoite oli kehittää ...
Promoting Destination Brands on Instagram: Lessons from Visit Finland.
(2019)
This study aims to illustrate how Destination Marketing Organizations can use Instagram for destination branding purposes. It focuses on Visit Finland’s Instagram activity in order to explore the different approaches in ...
Digital Economy: Analyzing the influence of social media marketing and platform-based economy on the food industries in Finland.
(2021)
The aim of this study is to investigate the impact of social media marketing and the use of the sharing platform economy on the restaurant industry in the Helsinki region. Restaurants rely heavily on paid sponsorship to ...
Media Education and Media Literacy: A Study on Social Media Effects
(2023)
Research on media education claims that since youth access all forms of media via Internet and digital platforms and since the global media environment and the reality of increased interaction with media is changing promptly, ...
Simulation of social media networks with agent-based modeling: The research and evaluation of using Netlogo, an agent-based modeling software
(2019)
I dagens samhälle sker många av våra sociala interaktioner på nätet och i stora mängder, då vi kan umgås eller interagera med hundratals, om inte tusentals “vänner” under korta tidsperioder. Vi kan fråga oss om detta är ...
Consumer Brand Awareness – Fitness Industry, Instagram and Influencing Female Millennials
(2020)
The subject of the thesis is consumer brand awareness on Instagram – fitness industry and millennials. Brand awareness of consumers is vital for increasing company revenue as well as selling services or products. Social ...