Marketing plan for accountancy company Passiva Ltd.
Tätte, Margo; Rätte, Maaria (2012)
Tätte, Margo
Rätte, Maaria
HAAGA-HELIA ammattikorkeakoulu
2012
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-201203163491
https://urn.fi/URN:NBN:fi:amk-201203163491
Tiivistelmä
The purpose of thesis was to generate a marketing plan for Estonian accountancy company Passiva Ltd. The marketing plan as such, helps the entrepreneur sell its services succesfully and efficiently.
Theoretical part supports the marketing plan through out the project. Passiva Ltd’s current situation was examined through marketing audit and SWOT-analysis. There was also done analysis of customers, competitors and market situation which helped to understand Passiva`s position on the market.
After the current status was thoroughly analysed, the next logical step was to start developing strategy and plan of implementation. It mainly focused on researching available marketing options on South-Estonian market and bringing out the pros and cons in Passiva’s prospect.
The hardest issue was to decide which marketing instruments should be used and how the budget divided amongst the applicable tools. Finally after processesing all the available marketing channels, it was decided based on price and cost-efficiency rate – virtual marketing and newspapers.
Theoretical part supports the marketing plan through out the project. Passiva Ltd’s current situation was examined through marketing audit and SWOT-analysis. There was also done analysis of customers, competitors and market situation which helped to understand Passiva`s position on the market.
After the current status was thoroughly analysed, the next logical step was to start developing strategy and plan of implementation. It mainly focused on researching available marketing options on South-Estonian market and bringing out the pros and cons in Passiva’s prospect.
The hardest issue was to decide which marketing instruments should be used and how the budget divided amongst the applicable tools. Finally after processesing all the available marketing channels, it was decided based on price and cost-efficiency rate – virtual marketing and newspapers.