Website Platform Selection for Online Shop

Abstract

E-commerce is a highly evolving field of Information Technology. More and more people are using e-commerce to broaden the scopes of their businesses in the online world. Traditional brick and mortar stores have always been there. But in the present times, it has become imperative to develop online web shops as well since the trend of online shopping is increasing day by day.

To help people in developing and running online businesses, different e-commerce platforms are available online. Choosing the most suitable platform for an online web shop is challenging as options are several.

The present research study aims at selecting the most appropriate e-commerce platform for a beginner level business in the domain of kids’ online clothing stores. Features that are functional in 8 well-established kids’ online clothing stores were studied. Moreover, features offered by 5 major e-commerce platforms were also compared with each other.

The results of the thesis show that, based on the variety of features required by kids’ online clothing stores, Shopify is the best online option available.