"artificial intelligence" - Selaus asiasanan mukaan Haaga-Helia ammattikorkeakoulu
Viitteet 21-40 / 81
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Content creation in the age of AI: generative AI’s impact on social media content creators and freelancers
(2024)This research-based thesis will explore what kind of impact generative artificial intelligence (AI) tools have on online content creators and freelancers. Since the subject of generative AI is very topical, author recognised ... -
Content Marketing Strategy for Affiliate Marketing E-Commerce Company in the Dutch market. Case: Bonusway Oy
(2023)This project-based thesis focuses on creating a content marketing strategy for the commissioning company, Bonusway Oy, in the Dutch market. The company is active in the affiliate marketing and e-commerce industries. The ... -
Copilot for Microsoft 365: A Comprehensive End-user Training Plan for Organizations
(2024)This thesis presents a comprehensive end user training plan for Copilot for Microsoft 365, a generative AI tool that integrates with Microsoft’s productivity suite of applications. The research is conducted within the ... -
Creating a strategy for AI integration in content marketing
(2023)This bachelor's thesis explores the diverse potential of artificial intelligence (AI) in the field of content marketing while addressing the associated risks. The objective of this research is to improve the knowledge of ... -
Data Quality in Artificial Intelligence
(2022)This thesis is part of the AI-TIE project coordinated by Haaga-Helia University of Applied Sciences. The main goal of the project is to support SME companies in developing and growing their business in Finland by utilizing ... -
Demystifying Deepfakes: An In-Depth Analysis of Technical Possibilities and Societal Implications
(2024)This research-based thesis investigates the up-and-coming phenomenon of “deepfakes”, a term used to describe fake videos made using deep learning algorithms and face-swapping techniques. Several academic papers and books ... -
Developing a Chatbot for Internal Documents
(2024)This product-based thesis presents the development of a document-based chatbot for the Swiss company Innovatim. The chatbot’s main aim is to provide accurate, document-based responses to end-user queries, and to be embeddable ... -
Developing business case for Artificial Intelligence for IT Operations
(2022)AIOps stands for Artificial Intelligence for IT Operations. AIOps combines big data and machine learning to automate IT operations processes, including event correlation, abnormality detection and root cause identification. ...Rajoitettu käyttöoikeus / Restricted access / Tillgången begränsad -
Digitalization, robotics and cybersecurity transforming the future & Applied AI for Business and Education. The extended abstracts from Topics 5 and 6 of the Compass Conference: Transferable Skills for Research & Innovation, 2023, October 4 – 5, Helsinki, Finland.
Haaga-Helia Publications (2024)The COMPASS Conference, held on 4-5 October 2023 at Haaga-Helia University of Applied Sciences, was a pivotal event for Ulysseus European University’s research and innovation activities, drawing over 200 participants and ... -
Drivers of organizational adoption of automation
Annals of tourism research (Pergamon., 2021)Highlights • Organizational adoption of automation is made possible by technological progress • Labor shortage, due to demographic change, livability, and labor mobility, calls for automation. • Customer characteristics ... -
Employee Experience and Organisational Readiness in a Change Process Towards AI-powered Customer-Oriented Marketing, Case: Company X
(2023)Digitalisation, diverse customer base and the growing expectations of customers make marketing challenging today. Without AI-powered marketing automation, it is impossible to meet diverse and constantly changing customer ... -
Empowering SMEs with Artificial Intelligence : guide to harnessing the potential of AI for small and medium-sized enterprises
Haaga-Helian julkaisut (Haaga-Helia ammattikorkeakoulu, 2023)The Empowering SMEs with Artificial Intelligence guide is based on the information and results of a project called AI-TIE – AI Technology Innovation Ecosystems for Competitiveness of SMEs as well as the artificial intelligence ... -
Enhancing Customer Relationship Management with Salesforce Einstein GPT
(2023)This report is a research-based thesis that aims to study the importance of AI in Customer Relationship Management (CRM) and how Einstein GPT from the Salesforce CRM Platform helps companies enhance their customer relationship ... -
Enhancing marketing through artificial intelligence and analytics
(2021)The aim of this thesis is to study the extremely current phenomenon of artificial intelligence and how it is utilised in marketing. This study will be conducted with company X as the commissioning company and the author ... -
Ethical considerations of using artificial intelligence in healthcare
(2023)This bachelor’s Thesis explores the necessity of frameworks in the use of artificial intelligence (AI) in healthcare settings, emphasizing the ethical implications and responsible implementation. The emergence of AI tools ... -
Evaluation of chatbots used in healthcare
(2022)Ubiquitous high-quality healthcare is one of the main goals of humanity. Delivery of adequate healthcare can be obstructed by many hurdles, some of which could be overcome by applying advances in technology. Artificial ... -
Exploring AI solutions in Air Traffic Management
(2024)This thesis explores the possibility of using artificial intelligence tools in air traffic management. It includes a literature review and a case study analysis of five artificial intelligence-based systems, including tools ... -
Higher education accounting students on developing AI and RPA competencies
(2021)Artificial Intelligence (AI) and Robotic Process Automation (RPA) are current trend of information communication technology with heavy influence in almost every sector of human civilization. Finance and accounting are no ... -
How Artificial Intelligence (AI) Can be Utilized for the Competitive Advantage of an International Luxury Hotel?
(2023)We live in a world where technology drives business in all industries. It is safe to say that almost every industry uses technology in some shape or form. The hospitality industry is no exception. Artificial Intelligence ... -
How Generative AI will change work in IT in the near future
(2023)This research-type thesis aims to explore the Generative AI technology and its application to the workflow of an IT specialist, the possibilities of integration of Generative AI tools to the business processes, define the ...


















