"brands" - Selaus asiasanan mukaan Haaga-Helia ammattikorkeakoulu
Viitteet 21-40 / 68
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Developing a brand for a new business area
(2023)This thesis is developed for a company in a transformative industry with growing importance in developing a brand. The thesis focuses on one of its several business areas to identify its brand, customers, and the most ...Rajoitettu käyttöoikeus / Restricted access / Tillgången begränsad -
Developing a Brand Identity Strategy: the case of Pioneer Association Ry
(2020)This thesis aims to serve as a manual and record of events that followed the ide- ation, process, and execution of building a brand identity for Pioneer Association Ry. The creator of the new brand identity is the author ... -
Developing a Content Strategy to optimize online community building for Bonic Fashion Oy
(2023)Interest in sustainable fashion among consumers and the growth of the sharing economy have created a big opportunity for the clothing rental industry to compete with fast fashion. This Bachelor thesis explores the ways of ...Rajoitettu käyttöoikeus / Restricted access / Tillgången begränsad -
Developing Company X’s brand communication in Hong Kong through Human2Human (H2H) approach
(2023)In today's business environment, market competition has increased tremendously. To distinguish itself from competitors, a company must adopt a consistent brand communication strategy to differentiate itself from the ...Rajoitettu käyttöoikeus / Restricted access / Tillgången begränsad -
Developing Employer Brand Voice Communication in Recruitment: Case Ubisoft RedLynx
(2020)This study examines the current state of brand voice communication in the candidate messaging activities of the case company Ubisoft RedLynx. The objective of the study was to develop and streamline the transmission of the ... -
Development of sustainable BtoB multi-branding strategy Case: Company X
(2021)The focus of this study was to define the needs of BtoB multi-branding strategy to the company X for international business accounts. The aim was to investigate the need for multi-branding approach in international level ... -
Development Research for Jokelan Närkästysjuhlat Festival and Jekku Ry Registered Association
(2022)The commissioner of the thesis is a registered association Jekku ry, which organizes a variety of cultural events in Jokela and the nearby area. The main event is a music festival Jokelan Närkästysjuhlat. The aim of this ... -
Digital Marketing Plan for Petiscaria Restaurant
(2021)This document is a product-oriented thesis introducing a digital marketing plan for a Portuguese restaurant called Petiscaria. The commissioning party is located in Hielatahden Kauppahalli, in the centre of Helsinki, which ... -
Digital Marketing Plan: Gina Tricot Oy
(2021)The aim of this thesis is to develop a digital marketing plan for the case company in B2C context. The objective of the thesis is to find out what digital platforms/ tools work best for the case company to generate more ... -
Effective Brand Communication for Sustainable Funds using Programmatic Marketing
(2022)This thesis was completed as a project, where the main objective was to increase brand awareness concerning sustainable ecolabeled funds. The topic was mutually agreed on with the author and the client company, and was ... -
Employer Branding in the IT Industry in Finland
(2021)This bachelor’s thesis examines employer branding in the IT industry. The objective of the study was to investigate how employer branding is organized in IT organizations in Finland, and what the needs and challenges with ... -
Exploring Employee-Based Brand Equity in Company X
(2023)In recent years, the importance of branding has increased in the B2B environment. This thesis was conducted to create a mutual understanding internally about the commissioning company’s brand. There was a need to gain a ... -
External Viewpoint: The Best Practices to Build an International B2C Online Brand Community
(2021)This Bachelor's thesis is a research-based study on the best practices to build an international B2C online brand community. The study is conducted by reviewing recent literature on the topic, interviewing business ... -
Finnish Values in the Global Branding of Marimekko, Kyrö Distillery and Goodio
(2021)This thesis examines how Finnish values can be perceived in the branding strategies of the case companies Marimekko, Kyrö Distillery and Goodio, which are all active internationally, and how they can use their "finnishness” ... -
Giant Panda Brand Image and Travel Motivation to China
(2022)The thesis is commissioned by Snow Panda Education and Research Consortium (SERC) which is a co-operating network consisting of education and research organizations, and companies of which Haaga-Helia University of Applied ... -
Hotel content marketing in Instagram, targeting millennials
(2021)This is a research-based thesis, which aims to explore millennial Instagram users’ perceptions of content marketing of hotels in Instagram. This study investigates correlative elements between hotel content marketing and ... -
How can Myst1s Gaming develop its E-sports brand based on consumer preferences
(2021)The goal of this thesis was to develop Myst1s Gaming`s E-sports brand based on consumer preferences. The commissioned company is a relatively new start-up and therefore demand for researching the customer motivation is ... -
How does brand reputation impact the recruitment of staff in the ground handling at Helsinki-Vantaa airport
(2023)This thesis aims to research brand reputation impact on the recruitment of ground handling staff at Helsinki-Vantaa airport. Research was conducted using a mixed methods approach, which included a literature review. Research ... -
Identification of internal employer brand and current employees’ perceptions at Gasum Group
(2022)In recent years, employer branding has gained more attention and significance in corporate strategies, much due to the economic and societal changes taking place in the world, and most recently due to the Covid-19 pandemic. ...Rajoitettu käyttöoikeus / Restricted access / Tillgången begränsad -
International Brand Development Plan for Kariiina Magazine with SOSTAC Model
(2023)This thesis primarily focuses on the international brand development of Kariiina with the SOSTAC model. Kariiina is a magazine start-up company established in January 2023 and is fusion of fashion and beauty embedded with ...














