"branding" - Selaus asiasanan mukaan Haaga-Helia ammattikorkeakoulu
Viitteet 41-60 / 101
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Effects of Greenwashing on Consumer Perception
(2021)This research-oriented bachelor’s thesis is part of the requirements of Haaga-Helia’s programme in International Business, major in Customer Relationship Management and Communication. The aim of this thesis is to understand ... -
Employee branding: A mixed method study for implementing an employee branding model in practice
(2020)Employees are the company’s most important asset for differentiation and creation of a connection with other stakeholders. They offer companies the largest opportunity for growth in today’s globalized and digitalized world ... -
Employer brand experience development in a crisis situation
(2021)COVID-19 has been timewise one of the longest crises in service industry’s history and it has dramatically decreased service companies’ business operations. Companies are facing difficult decisions of how they can secure ... -
Employer Brand Experience from Employees´ Perspective for Company X
(2023)This thesis work examines how the employees in the company experience the company´s employer brand in garage and automotive industry. The objective for this study was, that the Company X could start building their employer ...Rajoitettu käyttöoikeus / Restricted access / Tillgången begränsad -
Employer brand image of Kämp Collection Hotels
(2022)This study examines different areas that influence employer brand image and attractiveness. The primary objective was to determine how Kämp Collection Hotels is perceived as an employer. Attracting and retaining talent is ... -
Employer Branding in the IT Industry in Finland
(2021)This bachelor’s thesis examines employer branding in the IT industry. The objective of the study was to investigate how employer branding is organized in IT organizations in Finland, and what the needs and challenges with ... -
Exploring Employee-Based Brand Equity in Company X
(2023)In recent years, the importance of branding has increased in the B2B environment. This thesis was conducted to create a mutual understanding internally about the commissioning company’s brand. There was a need to gain a ... -
External Employer Branding Guide for SMEs
(2021)The set objective of this product-based thesis was the creation of an external employer branding guide for small to medium-sized enterprises that have little to no experience in the topic globally. There were four project ... -
Finnish Values in the Global Branding of Marimekko, Kyrö Distillery and Goodio
(2021)This thesis examines how Finnish values can be perceived in the branding strategies of the case companies Marimekko, Kyrö Distillery and Goodio, which are all active internationally, and how they can use their "finnishness” ... -
Giant Panda Brand Image and Travel Motivation to China
(2022)The thesis is commissioned by Snow Panda Education and Research Consortium (SERC) which is a co-operating network consisting of education and research organizations, and companies of which Haaga-Helia University of Applied ... -
How are Employer Branding, Employee Engagement, and Employee Experience perceived at Company X?
(2024)The purpose of this thesis was to understand how employer branding, employee engagement and employee experience are perceived at Company X. Now more than ever, it's important to invest in employees as the market for top ...Rajoitettu käyttöoikeus / Restricted access / Tillgången begränsad -
How can Myst1s Gaming develop its E-sports brand based on consumer preferences
(2021)The goal of this thesis was to develop Myst1s Gaming`s E-sports brand based on consumer preferences. The commissioned company is a relatively new start-up and therefore demand for researching the customer motivation is ... -
How can new businnesses attract competent employees?
(2023)This study delves into how new businesses can attract competent employees – a must for the growth and success of any business. Nowadays employers must compete for top talent, therefore making employer branding and employee ... -
How does brand reputation impact the recruitment of staff in the ground handling at Helsinki-Vantaa airport
(2023)This thesis aims to research brand reputation impact on the recruitment of ground handling staff at Helsinki-Vantaa airport. Research was conducted using a mixed methods approach, which included a literature review. Research ... -
Identification of internal employer brand and current employees’ perceptions at Gasum Group
(2022)In recent years, employer branding has gained more attention and significance in corporate strategies, much due to the economic and societal changes taking place in the world, and most recently due to the Covid-19 pandemic. ...Rajoitettu käyttöoikeus / Restricted access / Tillgången begränsad -
Increasing Brand Awareness Through Social Media Marketing for Software as a Service of EAS
(2022)This product-based bachelor's thesis aimed to investigate how to improve brand awareness through social media marketing for a Sofware as a Service (SaaS). The commissioning company EAS is a Finnish start-up that has succeeded ... -
Instagram Marketing Plan for Bobachik Restaurant
(2021)The commissioner of this thesis, Bobachik, is a small Vietnamese restaurant that just opened at the beginning of February 2021. It faces the problem of not being better known to customers due to the impact of the COVID-19 ... -
International Brand Development Plan for Kariiina Magazine with SOSTAC Model
(2023)This thesis primarily focuses on the international brand development of Kariiina with the SOSTAC model. Kariiina is a magazine start-up company established in January 2023 and is fusion of fashion and beauty embedded with ... -
It’s Not Me, It’s You – Creating a Diverse, Equitable, and Inclusive Employer Brand
(2024)Finland's emerging labour market faces a critical concern: a looming labour shortage. Foreign talent graduates come to Finland for education, only to disperse globally after graduation. Yet, within this challenge lies an ... -
Key B2C Luxury Brand Marketing Strategies to Establish Strong Relationships with the Modern Consumer of Luxury Fashion
(2023)This Bachelor’s thesis explores key B2C luxury brand marketing strategies to establish strong relationships with the modern consumer of luxury fashion. The aim of this thesis is to understand trends in consumer buying ...
















