"brands" - Selaus asiasanan mukaan Haaga-Helia ammattikorkeakoulu
Viitteet 41-60 / 68
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Investigation and analysis of Anta’s product marketing strategy
(2021)The purpose of this study is to analyze Anta Sports Goods Company (hereafter Anta) existing marketing strategies based on consumer survey research, which mainly include; product strategy, price strategy, distribution ... -
Investigation and Analysis of Nike Product Marketing Strategy
(2023)With the increasing demand for mass sports consumption, the development of the sports goods industry will enter a new era. However, the competition between international sports brands and domestic local brands is also ... -
It’s Not Me, It’s You – Creating a Diverse, Equitable, and Inclusive Employer Brand
(2024)Finland's emerging labour market faces a critical concern: a looming labour shortage. Foreign talent graduates come to Finland for education, only to disperse globally after graduation. Yet, within this challenge lies an ... -
Key B2C Luxury Brand Marketing Strategies to Establish Strong Relationships with the Modern Consumer of Luxury Fashion
(2023)This Bachelor’s thesis explores key B2C luxury brand marketing strategies to establish strong relationships with the modern consumer of luxury fashion. The aim of this thesis is to understand trends in consumer buying ... -
Local Adaptation of Parent Organizations’ Employer Branding Guidelines
(2024)This study looks at the local implementation of employer branding. The overall purpose of the thesis was to determine how Company X could adapt to their parent organization’s employer branding guidelines. The aim was to ...Rajoitettu käyttöoikeus / Restricted access / Tillgången begränsad -
Low-end Cosmetic Brand Comparison of American and Mexican Marketing Strategies Effectiveness in a Mexican Post-Pandemic Market
(2023)The purpose of this research is to identify and disclose the needs and demands that the Mexican low-end makeup market consumers portray to develop and balance different suitable marketing strategies for national and ... -
Online Brand Communities: Drivers and Barriers of Participation
(2024)The online audience has become an important factor to be considered by different types of organizations. With the digitalization trend covering almost all spheres of human activities, there is a growing interest in the ... -
Personal branding for young business professionals: LinkedIn as a boost factor in their professional life
(2023)This thesis studies the concept of personal branding and its role in the professional lives of young business professionals. Specifically, the study investigates the effectiveness of using LinkedIn as a boost factor in ... -
Predicting products/services that have gone viral in social media
(2024)This bachelor’s thesis explores the dynamic field of digital marketing, paying particular attention to the factors that contribute to a product or service's viral success on social media. Without creating a forecasting ... -
Psychological Effects of Consumerism on Society: High fashion clothing brands based as a factor.
(2024)This bachelor’s thesis examines the psychological effects of consumerism in society with high-fashion clothing brands as a factor. The purpose of the study was to examine the impact of marketing on the values, attitudes, ... -
Re-branding Mallorca towards Sustainable Tourism – Case Nordics in Mallorca
(2023)In this research the aim is to investigate the challenges of seasonal tourism in the Mediterranean island of Mallorca and the possibilities of growing the volume of Finnish visitors through finding a sustainable ...Rajoitettu käyttöoikeus / Restricted access / Tillgången begränsad -
Role of Strategic Brand Communication in Organisations Facebook Channel
(2022)Viimeisten 10 vuoden aikana yritysviestinnän rooli on muuttunut merkittävästi. Sosiaalisen median ja Facebookin merkitys organisaation viestintäkanavana sidosryhmille on kasvanut samalla, kun bränditietoisuuden kehittäminen ... -
Service brand management model for building brand equity – case study
(2023)In the competitive landscape of service business where the customers’ perceptions and relationships with brands shape the competitive advantage, the objective of this research-driven case study was to investigate what is ... -
Social Media Marketing as a Tool for Brand Building: Ekodoma Ltd.
(2022)Marketing on social media has been a proven strategy for enterprises for years. Small, medium and large companies worldwide are utilising social media for various purposes from promoting their products or services to ...Rajoitettu käyttöoikeus / Restricted access / Tillgången begränsad -
Social Media Marketing Plan for Café Neuhaus
(2021)In this commissioned thesis a social media marketing plan is created for the case company. Essentially, social media provides an outlet for the case company to pursue new marketing opportunities. As a result, it is ... -
Social Media Strategy for small business : Bakerika
(2022)This project-based thesis is aimed to research the social media marketing, its structure and planning tools and implement it in social media plan for Bakerika, café and catering company. The social media Marketing plan is ... -
Sustainable Brands – Comprehension and Importance of Sustainability in TikTok
(2022)The aim of this thesis is to study the TikTok platform and its suitability for educational contents about sustainability. This study builds an understanding of TikTok users’ level of comprehension and attitudes regarding ... -
The brand personality of selected universities of technology in South Africa: A content analysis of their strategic plans
(2021)In the emerging digital age, universities seek to differentiate their brands through social media, websites and strategic plans, which reflect those activities that cannot necessarily be digitised. How a company presents ... -
The Challenges of Content Creation in Fast-Moving Consumer Goods Marketing in Central and Eastern Europe
(2020)This Bachelor’s Thesis examines the challenges content creators face when creating content for the marketing purposes in Central and Eastern Europe (CEE). The primary objective of the study was to identify the challenges ... -
The impact Covid-19 had on the marketing industry: Case study- Communications agency X
(2021)This thesis explores how the Coronavirus, which was discovered in late 2019 spread across the world causing a global pandemic. The pandemic had huge ramifications across the globe for both businesses and consumers, and ...
















