"branding" - Selaus asiasanan mukaan Haaga-Helia ammattikorkeakoulu
Viitteet 61-80 / 101
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Local Adaptation of Parent Organizations’ Employer Branding Guidelines
(2024)This study looks at the local implementation of employer branding. The overall purpose of the thesis was to determine how Company X could adapt to their parent organization’s employer branding guidelines. The aim was to ...Rajoitettu käyttöoikeus / Restricted access / Tillgången begränsad -
Market Research of Nordic Furniture Design Market in Japan. Case Study Lundia Oy
(2021)Nordic furniture design has been a trend in Japan during recent years. There are several similarities in the design styles of the Nordics and Japan. The aim of this research-oriented bachelor’s thesis was to examine the ... -
Multi-Sensory brand experience in an airport restaurant
(2019)This thesis explores phenomenon of multi-sensory brand experience, later on applying the findings to a restaurant Nordic Kitchen, located in Helsinki-Vantaa airport. Nordic Kitchen belongs to a large food-service company ... -
Optimizing airline clientele through TikTok: Strategies and Recommendation
(2023)This research-based bachelor’s thesis delves into the optimization of airline clientele by utilizing the potential of TikTok as a marketing tool, providing strategic insights and recommendations for airlines. TikTok has ...Rajattu käyttöoikeus / Restricted access / Tillgången är begränsad -
Personal branding for young business professionals: LinkedIn as a boost factor in their professional life
(2023)This thesis studies the concept of personal branding and its role in the professional lives of young business professionals. Specifically, the study investigates the effectiveness of using LinkedIn as a boost factor in ... -
Promoting a restaurant brand identity using menu
(2024)This thesis delves into the relationship of a restaurant menu to the brand identity of a restaurant and explores how brand evoking features are used in the restaurants menus. The study diffirintiate between brand image ...Rajoitettu käyttöoikeus / Restricted access / Tillgången begränsad -
Rebranding to enter new markets: Designing a competitive brand strategy through service design process
(2021)This thesis is about rebranding an original Finnish framework related to emotional skills and enabling it to be exported into the global marketplace in English. The framework is explained in a book titled Tunne, antitunne, ... -
Relevancy of Retailers in Sustainability Communications
(2022)This thesis aimed to discover the relevancy of retailers in the commissioning company's sustainability communication strategy. Through researching this topic, the researcher aimed to discover the importance of sustainability ... -
Role of Strategic Brand Communication in Organisations Facebook Channel
(2022)Viimeisten 10 vuoden aikana yritysviestinnän rooli on muuttunut merkittävästi. Sosiaalisen median ja Facebookin merkitys organisaation viestintäkanavana sidosryhmille on kasvanut samalla, kun bränditietoisuuden kehittäminen ... -
Seeking sponsorships - Finnish combat sports athletes
(2021)The purpose of this thesis was to study how Finnish combat sports athletes can market themselves to successfully attract, seek, and obtain sponsorships. The process of a combat sports athlete marketing him/herself to ... -
Service brand management model for building brand equity – case study
(2023)In the competitive landscape of service business where the customers’ perceptions and relationships with brands shape the competitive advantage, the objective of this research-driven case study was to investigate what is ... -
Shava Sofy -Personal branding on Instagram
(2020)This thesis examines the personal branding of Instagram influencer Shava Sofy. The over-all focus and objective of this thesis revolved around the re-established personal brand, and how the follower base would perceive the ... -
Social Media Marketing as a Tool for Brand Building: Ekodoma Ltd.
(2022)Marketing on social media has been a proven strategy for enterprises for years. Small, medium and large companies worldwide are utilising social media for various purposes from promoting their products or services to ...Rajoitettu käyttöoikeus / Restricted access / Tillgången begränsad -
Social Media Marketing Campaign Plan for the Case Company: Global Trade and Exhibition Oy
(2021)This is a product-based bachelor’s thesis to develop a social media marketing campaign plan for the case company to attarct clients and establish a brand image in the Russian-speaking countries. Social media is a powerful ... -
Social Media Marketing Development Plan for Goodio
(2021)The aim of this thesis was to create a social media development plan for the commissioning company Goodio and find out how they can acquire more customers and increase brand awareness with successful social media marketing ... -
Social Media Marketing Plan for Café Neuhaus
(2021)In this commissioned thesis a social media marketing plan is created for the case company. Essentially, social media provides an outlet for the case company to pursue new marketing opportunities. As a result, it is ... -
Stakeholders view on organizational brand positioning Case: CoSpace Porvoo
(2020)This thesis is a study about how brand equity is achieved in a co-working community by analyzing the various stakeholder views on organizational brand positioning. The theoretical framework part of the thesis explains ... -
Strategic Brand Building for the Fashion Company Bizzarro in Finland
(2019)The importance of having a strong brand is becoming increasingly important in the modern business environment. Due to increased competition and customer demands, many companies struggle to compete. In order to diversify, ... -
Strategic Brand Management in Global Technique Trading. A plan to identify and build sources to brand value in a B2B context
(2020)This thesis is a product-based thesis. The aim of this thesis focuses in creating a strategic brand management plan in the B2B sector for commissioner company - company X. Competition is a fact in business life. The high ... -
Strengthening Finland's Country Brand: 100 Reasons to Travel in Finland Campaign
(2021)The purpose of this thesis is to investigate the perceived possibilities of strengthening Finland’s country brand through being part of a nation-wide domestic tourism campaign, that aims to create a phenomenon out of ...















