"brands" - Selaus asiasanan mukaan Haaga-Helia ammattikorkeakoulu
Viitteet 61-68 / 68
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The importance of Influencers and Celebrities in inbound marketing for Finnish fashion brands
(2023)Objectives of this thesis to observe, evaluate, and understand the importance of influencer and celebrities in inbound marketing for Finnish fashion brands. Comparing various sources, real-life situations, studying a survey ...Rajoitettu käyttöoikeus / Restricted access / Tillgången begränsad -
The influence of green marketing on brand image Case: Lasessor
(2021)This thesis was completed as an assignment for Finnish design company Lasessor. The purpose of this research was to develop green marketing guidelines and suggestions for the commissioner’s social media channels. The ... -
The influence of milk packaging in consumer buying behavior: Oatly case
(2022)As competition in the markets is swiftly increasing, marketers are looking for new ways to differentiate their products from their competitors. One of the most significant marketing tools when it comes to physical products ... -
The Role of Chatbot Marketing Efforts in Enhancing Customer-Brand Relationships for the Finnish Fashion Brands
(2023)This study investigates the impact of chatbot marketing efforts on customer-brand relationships and engagement in the Finnish fashion industry. The primary goal of the research was to identify how customer engagement could ... -
The Role of Social Media Marketing in Building Customer Loyalty in Fast Casual and Fast-Food Restaurants in Helsinki
(2024)This thesis examines the impact of social media marketing on fostering consumer loyalty in Helsinki's fast-casual and fast-food industries in light of the growing significance of digital marketing. The research focuses on ... -
The Role of Social Media Marketing in Music Artist Promotion
(2024)The aim of this thesis is to research the way social media can help music artists get noticed and build their careers. In the last 10 years, social media has taken an increasingly bigger role in how artists promote their ... -
Transparency as a Marketing Method for Product Launches in the Cosmetics Industry
(2021)Transparency has become a trending topic in the cosmetics industry in recent years, and consumers are demanding cosmetics companies to be more transparent with their products and business operations. In late 2019, Shane ... -
Utilizing Twitter for brand building
(2022)This thesis is a product-based thesis with the purpose of highlighting the process of creating and implementing a social media marketing plan for a major brand on the social media platform Twitter. The plan was created ...Rajoitettu käyttöoikeus / Restricted access / Tillgången begränsad





