KoulutusalaHaaga-Helia ammattikorkeakouluLiiketalous, hallinto ja markkinointi
Viitteet 621-640 / 7365
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Borssia ja byrokratiaa : eli suomalaiset elintarvikeyritykset Venäjällä
(HAAGA-HELIA ammattikorkeakoulu, 2013)Venäjä on markkina-alueena Suomelle kiistattomasti erittäin tärkeässä asemassa, mutta vaikuttaisi siltä, ettei sen tarjoamia mahdollisuuksia ei ole hyödynnetty potentiaalin mukaisesti. Tämä työ pyrkii avustamaan suomalaisia ... -
Bottlenecks in operations management of low-cost carriers in the APAC: possibilities for development
(2024)Through comprehensive research and analysis, this paper examines the operational management challenges encountered by low-cost carriers (LCCs) in the Asia-Pacific region (APAC), as well as potential opportunities for ... -
Brand benefits: Case XO boats
(Haaga-Helia ammattikorkeakoulu, 2018)The focus of our thesis focused on branding and benefits of a brand case the XO Boats.Mainly how XO Boats view their own brand emotional and functional benefits.We talk generally about what it is needed build a believable ... -
Brand building on Instagram - case Space Nation
(Haaga-Helia ammattikorkeakoulu, 2017)Space Nation is a Finnish space experience company built for entertainment and educational purposes. The product presented in this thesis is Space Nation’s Instagram. The main purpose was to create brand awareness for the ... -
Brand experience related to environmental sustainability
(2022)This thesis project explores brand experience creation related to environmental sustainability in B2B air cargo logistics. The objective was to find the most feasible methods for brand experience creation related to ... -
Brand guideline manual for natural haircare line: Company X
(2021)This Bachelor's thesis analyses and examines future branding guidelines for Company X. The overall objective is to achieve knowledge in branding based on the theory using brand strategy canvas as a development tool that ... -
Brand identity co-creation of Hailuodon Panimo
(2021)This qualitative case study explores brand identity co-creation of a Finnish craft brewery Hailuodon Panimo with the aim to identify core values of Hailuodon Panimo and related associations held by various stakeholders, ... -
Brand Image of Radio Nostalgia in Finland
(HAAGA-HELIA ammattikorkeakoulu, 2013)This Bachelor’s Thesis was commissioned by NRJ Finland Oy and concentrates on their radio channel Radio Nostalgia. The channel is relatively new in Finland and, thus, the company has not had the resources to research the ... -
Brand Licensing Processes and Workflows
(Haaga-Helia ammattikorkeakoulu, 2017)The purpose of this Bachelor’s thesis project is to provide an end-to-end brand licensing workflow mapping and give the reader understanding of the brand licensing workflows and how they are connected in the overall process. ... -
”Brand Matchin” vaikutus yrityksen brändimielikuvaan vs. vaikuttajan henkilöbrändiin
(2024)Opinnäytetyö käsittelee ”brand match” merkitystä vaikuttajamarkkinoinnissa. Opinnäytetyö tulkit- see aihetta, Kuinka ”brand match” vaikuttaa yrityksen brändimielikuvaan suhteessa vaikuttajan omaan henkilöbrändiin. Tutkimus ... -
Brand model creation for a small healthcare service
(HAAGA-HELIA ammattikorkeakoulu, 2012)The objective of this thesis was to investigate how to brand a small company in an in-dustry or sector that one could imagine quite unusual for branding. To narrow down the scope of the study, the specific topic was how ... -
Brand values in digital marketing: What do they mean and how can they affect consumers` decisions
(2023)The purpose of this study is to demonstrate how social media might affect the present expansion of multinational corporations specializing in the global fashion sector, as well as how raising brand equity ratios and ... -
Branded television content – a beneficial way to build a brand
(2022)Branded television content or advertiser-funded programming is a form of marketing where a brand decides to co-produce a television program to help support its brand building initiatives. This kind of marketing can be a ...Rajoitettu käyttöoikeus / Restricted access / Tillgången begränsad -
Branding an Employer through the Career Website - Case Company Dassault Systemes
(2019)This research was conducted in cooperation with the company Dassault Systemes. The objective was to reveal the preferences of German and French higher education students and young professionals on career website content ... -
Branding for Startups: The Importance of Brand Building
(2021)The purpose of this thesis is to examine and understand how a Finnish startup can benefit from brand building in the early phase and what are the most important factors to focus on when building a new brand. The main ... -
Branding Guidelines for Tramigo Ltd's New Product T23 in Vietnamese Market
(HAAGA-HELIA ammattikorkeakoulu, 2013)This thesis was written to support the launch of Tramigo’s new T23 tracker and the company’s intention to marketing the product in Vietnam. This paper provides information and analysis of Tramigo as a company and as a ... -
Branding of Professional Athletes
(2023)This thesis is generated to study and explain the main issues and solutions in the branding of professional athletes. With a heavy background in sports, the author’s goal was to study the past and present ways of athlete ... -
Branding Plan for New Restaurant – Ravintola Mount Nepal
(2020)The commissioner of the thesis is Restaurant Mount Nepal. The thesis was made for a newly open Company Visit Nepal Oy . The newly company Visit Nepal oy is a part of Restaurant Mount Nepal. Currently, they are operating ... -
Branding recommendations for the FinnCham network
(HAAGA-HELIA ammattikorkeakoulu, 2012)This thesis serves the purpose of assisting in brand development through internal stakeholder insight. Specifically, the aim of this thesis was to provide branding recom-mendations for the FinnCham network based on the ... -
Brasilialaisen Jujutsun markkinointi Instagramissa
(2023)Tässä opinnäytetyössä tutkittiin brasilialaista jujutsua tarjoavien kamppailusalien Instagram-aktiivisuutta. Työn tavoitteena oli selvittää millaista sisältöä kamppailusalit julkaisevat Instagramiin, millainen sisältö kerää ...


















